Why we need a brunette white person emoji. No, really.

Counterintuitively, the brunette white person emoji might actually force white people to think more seriously about their race and the privileges afforded to it

Emoji.
(Image credit: Illustrated | Apple)

The Unicode Consortium, arbiter of all things emoji-related, has at last revealed the highly-anticipated list of 230 new emojis that will be added to smart phones next month. The class of 2019 includes an otter emoji, a banjo emoji, a wheelchair emoji, 69 different multiracial couple combos, and a hilariously suggestive "pinching hand" emoji. But one big emoji is absent from the batch: The option of a brunette white person.

I will be the first to admit that this oversight seems laughably superficial. For one, light-skinned brunettes like me are vastly overrepresented in American culture compared to people with darker skin tones; as Jess Zimmerman argued for The Guardian, "It's only fair that white people should figure out how to navigate a digital world where the only emoji princess has brown skin." Moreover, I could always fall back on the default Simpsons-yellow emoji, opting out of picking a skin and hair color at all. But that's where things start to get complicated — and why I'm increasingly convinced the absence of a brunette white person emoji isn't as trivial as it sounds.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.