Exosite: Actionable Business Insights through Big Data Analytics

The increased affordability of sensors, smart devices, and access to data networks has resulted in the modern Big-Data buzz. NoSQL database processes coupled with the availability of structured, semi-structured, and unstructured data from various sources like social media has also contributed to this trend. However, amidst the hype, interpreting customer behavior from huge chunks of data or creating comprehensible real-time insights from diverse sets of sources still remains a challenge. Hence, CIOs are still in pursuit of greater ROI and operational efficiency from big-data initiatives. “Big Data has always been around, but its effective usage is rare,” says Hans Rempel, CEO of Exosite.

Exosite, a Minneapolis-based Internet of Things (IoT) company, has changed that by delivering actionable business insights to customers through its Big Data analytics Software-as-a-Service (SaaS) offering focused on IoT. Exosite’s scalable, multi-tenant IoT platform provides customers with real-time intelligence from their IoT data sources through device connectivity, device management and visualization, and operational interfaces. Exosite also helps enterprises identify the right sources of data, diagnose anomalies, and apply context to collected data so that connecting and managing fleets of devices is easy and affordable.

“As people connect more and more devices, one of the concerns is obviously the trustworthiness of the source of the data,” notes Rempel. Exosite employs a variety of safeguards to protect the communication between devices and servers, including deploying Universally Unique Identifiers (UUIDs) and signed encryption keys to the edge devices. Another area of concern for enterprises is key management of devices with memory or processing-capability constraints. “Exosite is working with partners in order to improve on certain key management capabilities that are already employed for its clients’ devices,” adds Rempel.