About the Contributor

Contributed by Melissa Sargeant

• How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Email Marketing

  Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build ...

• Three Things B2B Marketers Can Learn From B2C Marketing Strategies

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and ...

• Five Steps for Leading Email Marketing Through Change and Crisis

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Email Marketing

  What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer ...