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When Coffee & Kale Compete

When Coffee and Kale Compete by Alan Klement will help you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them.

This book provides an essential viewpoint and framework for any product manager’s toolkit.
— David Wu, Product Manager at Google
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An amazing book for thinking about how Design and Product relate to building customer value, innovation, and the broader system of supply and demand.
— Kevin Kupillas, Director of UX & Design at GasBuddy
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I recommend Jobs to be Done for helping all SaaS marketers understand customers. When Coffee and Kale Compete is the best book on the topic.
— Paras Chopra, Founder and Chairman of Wingify
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