Philippe Borremans

Philippe Borremans

Tomar, Santarém, Portugal
8K followers 500+ connections

Education

  • INIREP - Institut International des Relations Publiques

    -

    -

  • -

    -

  • -

    -

Licenses & Certifications

Publications

  • Mastering Crisis Communication with ChatGPT: A Practical Guide

    PublishDrive

    "Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive statements, key messages, and plans for crisis communication.

    See publication
  • The PR Tool Shack Weekly Newsletter

    Self Published

    A weekly digest of productivity tools for Public Relations & Communications professionals carefully curated by Philippe Borremans

    See publication
  • Here comes the science bit – concentrate!

    Communications Director

    Whether talking about the Higgs Boson particle, dark matter or artificial intelligence, storytelling, demystification and stakeholder relations play their part in complex science communications.

    Other authors
    See publication
  • Tactics and Tools Required for Digital Marketing

    Chronicle.lu

    "Philippe Borremans, public relations consultant, said that if we keep on thinking within boxes, digital marketing will not work. He told that his first experience of online marketing was in 1997 when he was monitoring a pressure group on a forum. Working online, he advised, is all about tactics and tools. Companies need digital strategies within their overall marketing strategies, across all business sectors. He also explained that email remains the strongest tool to reach people, more so than…

    "Philippe Borremans, public relations consultant, said that if we keep on thinking within boxes, digital marketing will not work. He told that his first experience of online marketing was in 1997 when he was monitoring a pressure group on a forum. Working online, he advised, is all about tactics and tools. Companies need digital strategies within their overall marketing strategies, across all business sectors. He also explained that email remains the strongest tool to reach people, more so than social media. On strategy components, messaging is often misunderstood, with metrics required to measure the return on investment."

    Other authors
    See publication
  • European Companies Stay the Long-Term Course Toward Social Business

    Forbes Magazine

    A strong overview of European business and the social enterprise written by Rawn Shah including a detailed overview of the social media and collaboration project I run at Van Marcke.

    Other authors
    See publication
  • The Electronic Evolution of the Written Word

    Communication Director Magazine

    Over the past 10 years, the world as we once knew it has changed drastically. We now live and work in an environment where social media provide a platform for the sharing of experiences, ideas and knowledge. The dynamics of marketing, communications and customer relations have changed forever thanks to social media and a network of connected devices in a global environment...

    See publication
  • Support & Enhance your Crisis Communications plan with Social Media

    Communication World

    Many communication professionals are faced with a minor or major crisis during their career. And let's face it: Whatever training we received, we're never fully prepared to deal with all the eventualities that develop during such an event, nor can we be prepared for all the variables that come into play. We plan for the worst and do our best with the resources we have at our disposal.

    See publication
  • Looking through the (Intranet) portal - Interview

    Communication World

    Internal communication and intranets are not what they used to be. As new media tools create new ways of communicating in the world at large, they are redefining the boundaries that used to separate internal from external communication.

    Other authors
    See publication

Projects

  • ECOWAS Risk Communications Capacity Building in Benin for the West African region.

    -

    The mission consists of “Capacity development”, with a focus on strengthening of health human resources in pandemic prevention/outbreak management. Based on the needs assessment of capacity development in the field of pandemic preparedness and leadership, we will develop curricula and training materials and carry out training-of-trainer measures in relevant communication and coordination skills for disease control. This will pave the way for training in the health care systems in the ECOWAS…

    The mission consists of “Capacity development”, with a focus on strengthening of health human resources in pandemic prevention/outbreak management. Based on the needs assessment of capacity development in the field of pandemic preparedness and leadership, we will develop curricula and training materials and carry out training-of-trainer measures in relevant communication and coordination skills for disease control. This will pave the way for training in the health care systems in the ECOWAS member states.

  • ONSSA - Rabat: Institutional & Crisis Communication Audit & Strategic Planning

    -

    Long term project to audit the corporate and crisis communication at the Moroccan Food Safety Organisation (ONSSA) and deliver both a strategic communication and risk communication plan. Project onsite in Rabat at the ONSSA headquarters.

    See project
  • Pan American Health Organisation Emergency Risk Communication Workshop - Trinidad & Tobago

    A PAHO commissioned workshop on Emergency Risk Communication for Vector Control professionals in the Caribbean region. Over the 3 days we delivered training on ERC planning, Community Engagement, Media Relations and the use of Social Media in Emergency Communication.

Honors & Awards

  • Wag The Dog FM in New & Noteworthy on iTunes in less than 5 episodes

    iTunes

    My weekly European PR podcast has been listed in the coveted New and Noteworthy section on iTunes in less than 5 episodes.

  • Best European PR blog

    Communication Director Magazine

    My blog, Conversationblog.com was voted "Best European PR blog" in 2014 by the readers of Communication Director Magazine

Languages

  • English

    Full professional proficiency

  • French

    Native or bilingual proficiency

  • Dutch

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

  • German

    Elementary proficiency

  • Arabic

    Elementary proficiency

Recommendations received

24 people have recommended Philippe Join now to view

View Philippe’s full profile

  • See who you know in common
  • Get introduced
  • Contact Philippe directly
Join to view full profile

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Philippe Borremans

View this profile in another language

Add new skills with these courses