Here's 43 things (pretty much everything that I know) about social media and community building that I've learned over the last 10 years:
We dove into this a LOT more in the latest HubSpot webinar re: 2024 Social Trends. I loved what Chris Savage and Chi Thukral had to say on this topic during our webinar: https://lnkd.in/gxDjMzuK
Here's a list of ideas, tactics and thoughts to keep in mind:
- Understand Your Audience: Know their interests, demographics, and goals
- Set Best Practices: Establish guidelines to maintain brand
- Be Consistent: Regularly engage with your community to build trust
- Encourage Interaction: Promote discussions and interactions
- Stay Active: Regular posts and updates keep things alive
- Handle Conflicts Calmly: Go for a run and then come back to the keyboard
- Promote Positive Behavior: Highlight and reward positive contributions
- Use Tools Effectively: Leverage tools for scheduling, analytics, and reports
- Monitor Conversations: Keep an eye on what’s being discussed
- Be Transparent: Communicate openly about changes & decisions
- Adapt to Feedback: Be open to suggestions
- Educate Your Community: Provide valuable content that educates
- Foster a Sense of Belonging: Make your people feel connected
- Celebrate Milestones: Acknowledge and celebrate the committed ones
- Be Authentic: You don't need pixel perfect every single time
- Use Humor Wisely: Life is too short for no fun
- Leverage Influencers: Collaboration is key
- Respect Privacy: Keep the DMs in the DMs
- Be Patient: This takes time and persistence.
- Offer Exclusive Content: Great way to attract the right people
- Host Events: Pixels are great but face to face is gold
- Balance promotion / sales w. engagement content
- Recognize active members through praise & support
- Stay on top of trends and share with the community
-Delegate Responsibilities: Find community admins / managers
- Plan around crisis management in advance
- You don't top learning because you get value.
- Respond Promptly: Speed is a competitive advantage
- Show Appreciation: Regularly express gratitude
- Develop a Content Calendar: Simple but important
- Mix up your content with video, images, text, etc..
- Build rapport: Go 1-1 with requests, dialogs and convos
- Promote your communities wins: Be a cheerleader for your people
- Go live: People wan't to connect with you live. So go live!
- Document your work: Create SOPs and systems for future delegation
- Take extreme responsibility over the community vibe
- Create a welcome process to ensure people are engaged
- Don't argue with people in the community who are customers
- Build a tribe: Facilitate peer-to-peer connection with community members
- Request feedback: Get people in your community to help you be better
- Cross amplify and distribute: Turn ideas from one channel into ideas on others
- Create podcasts with your ideal customer
#Marketing #SocialMedia #HubspotPartner
I help small and mid-sized companies connect with their customers.
1yInteresting. I was just thinking about this exact topic. I wrote some notes to myself but you put it more eloquently than I did.