USMC GGSIPU organizes a panel discussion on ChatGPT in the Media and Communication Industry: Challenges and Opportunities. A first of its kind hybrid event at the Dwarka Campus. We were delighted to be joined by Stuart Bruce and Aaron Kwittken from UK and US. Their insights of global industry practices and development of new GPT 4 tools like Taylor were exciting. Our esteemed panel also had Samir Kapur, Nitin Mantri, Anita Nayyar and Nikhil Pandey covering the impact of Generative AI on various verticals like corporate affairs, corporate communications, brand building and creativity in advertising. The panel was moderated by Dr. Kulveen Trehan. Verdict: ChatGPT won't replace humans. It will reduce the human effort on repetitive and routine tasks. For first drafts its a yes, searching for a unique authentic brand voice is a No. Big data to small data the journey requires collective human intelligence. More intelligent jobs will emerge. "Written by Human" will become more valuable #chatgpt #USMC #GGSIPU #GPT4 #openai #miramurati #AdvertisingTips #academia
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Was great to be there virtually and see my old friends Stuart Bruce and Nitin Mantri. Thanks for having me. Can't remember the last time I had wake up at 3:30a NY time for a meeting. :)
Assistant Professor (Media Studies) UGC-NET qualified, published poet, media researcher, voice-over artist
1yThanks Sneh for summarising the event. Would love to watch a recording of the event if available on YouTube etc.