Pirch, a Chain Lauded as a Retail Savior, Will Shut Most Stores
- Company has been cited for innovative retail strategies
- Pirch overhauling business as it negotiates with landlords
Pirch store in New York.
Photographer: Victor J. Blue/BloombergThis article is for subscribers only.
Pirch, a high-end appliance and kitchen chain that’s been praised for its innovative retail experiences, is planning to shutter most of its locations as it overhauls operations.
The business, known for its in-store chefs and try-before-you-buy ethos, is refocusing on its profitable stores in California, a representative said in an emailed statement. The closely held company, which is backed by private equity firm L Catterton, has already closed its showroom in Austin, Texas -- despite the store only opening in May.