Show your ads to the right people with Facebook pixel
Bring back your website visitors and more
About the Facebook pixel
The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead.
2 ways to use your pixel
Bring back website visitors
Create a Custom Audience to reconnect with your previous website visitors who:
- Added items to their cart
- Looked at a specific product or page
- Completed a purchase
Find new leads or customers
Create a Lookalike Audience to reach new people who resemble your best customers based on:
- Similar Interests
- Age and Location
- And more
How to get started
First, you need to install your pixel from your computer. Once your pixel is working, you can use it to bring back website visitors and find new potential customers.
Step 1
Create and name your Facebook pixel
Step 2
Choose the option to manually install
Step 3
Copy the pixel code to your website
Step 4
Check pixel activity in Events Manager
How to check if your pixel is working
As people visit your website, your pixel should begin measuring activity. You can check that your pixel is working by visiting Events Manager sections of Ads Manager.
Fashion brand grows sales with pixel
By installing the Facebook pixel on several of its landing pages, BYPIAS was able to reach audiences that were most likely to purchase its products, and also reconnect with people who had visited the BYPIAS website but didn’t make a purchase. This was vital in helping the business push for more sales.