Ross Simmonds’ Post

View profile for Ross Simmonds

B2B Marketing Agency CEO | Putting “Marketing” Back Into Content Marketing | Content Distribution & SaaS Focused

I've created content that has: Generated thousands of backlinks. Generated hundreds of shares. Generated millions in sales. How? Prioritizing research... Here are 8 ways marketers can use research to increase the likelihood of content success: 1) Customer Research One of my fav ways to figure out who an audience is for a SaaS product is to run an analysis of the reviews that a company (and its competitors) are getting. Scrape all the job titles for the reviewers and do an analysis of most common job titles. 2) Audience Research In a remote world, the location of your audience isn't always the most important anymore BUT tools like Audiense offer a great insight into this. It's also valuable for learning how your audience self describes themselves & gain insight around the types of people they follow / topics they care about. Great way to understand the psychographics of your audience. 3) Social Share Research Want to create content that gets shared? Study the content that has already gotten them. Use BuzzSumo to better understand what links get love on FB, Twitter, Pinterest or even Reddit. Look for trends on the 'type' of content that resonates. 4) Media Behaviour Research What podcasts, newsletters, blogs, YouTube channels and other media channels does your audience follow on a regular basis? Tools like SparkToro help with this... This is powerful cause you can use it to find the stories that have content-market fit. 5) Backlink Research What type of content in your industry generates the most links? In Martech, we found that free tools get the most links followed by definitions (ie. what is SEO) followed by stats posts. Export industry content by links, track by content type and analyze it. 6) Top Content Research Go to Reddit and sort the content in a niche Subreddit by the top posts. Go to Product Hunt and type in a keyword relevant to your industry. See what content has generated the most engagement to see trends around the type of content people want. 7) Community Research Go inside of the Slack channels, Facebook groups, Discords and spaces where your audience is spending time. Look for posts & threads that get tons of engagement. These are insights around what your audience cares about and wants more information on. 8) Virality Research Go to the search bar on Twitter and type: [KEYWORD or Phrase] min_retweets:50 min_faves:50 This will give you only the posts on that topic with a minimum of 50 retweets and 50 likes. Use this to get insight into what type of content people resonate with. Next month the team at Foundation Marketing is going to be launching another form of research. It’s rooted in benchmarking. We’re going to arm marketing teams with the ability to finally see how well they’re doing against their peers as it relates to running a complete content marketing engine. Stay tuned. 👀

Paul Doerwald

3x founder (1 pico-exit). Bootstrapping Clockk ⏳ AI time tracking as I run my software consultancy. I rant about life running an agency.

1y

I'm intrigued by what you'll have to offer! Is it a SaaS? A playbook? A course? A service?

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Divyank Jain

Co-Founder: The Wise Idiot® | Hiring folks who love to make good things better through words, design, and everything else.

1y

Thank you for sharing this.

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Gabe Gayhart

SEO Consultant in LA | Strategic Digital Marketer since 2005 | Speaker Crowds Enjoy 🌟 📍 Real Estate Investor in Los Angeles, CA | 🌐

1y

Ur telling them all the good stuff shhh ,😃

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Jeremy Limn

Customer Journey Coordinator Metro Trains Sydney

1y

Seize the means of distribution?

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Makeda Paul

Experienced Marketing Manager Seeking Employment

1y

Thanks for this. The Twitter tip is golden.

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Ronnie Higgins

Director of Content @ OpenPhone

1y

👀 with anticipation

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Afton Brazzoni

I help you create authority content that builds trust and drives revenue. Ex-journalist. Long-form, original content for B2B technology and leadership companies.

1y

This sounds very exciting!

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🍀Subrata Dhar

I write long form, data driven content for B2B SaaS companies| I think about content strategy | Freelance Ghost Writer

1y

**saved**

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Ncheta V. Agbasiere

💧𝙸 𝚑𝚎𝚕𝚙 YOUR brand with Compelling SEO Copy in Your Tone that will hit your Target Audience with Persuasive words that Guarantees a 90% increase in your Business ROI. Creative Strategist. Providing Writing Services

1y

Always dishing out great insight. Thanks Ross Simmonds

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Rich P

Marketing at Nabtesco

1y

You had me at backlinks lol

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