Justin Simon’s Post

I speak to lots of marketing leaders and they light up when I tell them this: Your greatest gains in content marketing won't come from creating as much content as humanly possible. You're better off with a small team, an amazing content pillar (podcast, event, etc.), AI-powered assistance & the power of distribution. And then your time, energy, and freedom open up for other projects, initiatives, and plans. It's how a team of 3 can out perform a team of 30. Consistently executing the plan is what matters most. This is something I can't ignore or forget. The "perfect" piece of content doesn't exist. The "perfect" strategy doesn't exist. But showing up every day, every week, over time will lead to growth. Not because you nail everything perfectly. (You won't) But because you learn so much along the way. It may seem boring. But it works.

I was talking with a friend last week and he said it's so easy to become overwhelmed by a mountain of repurposed content his team has. A good problem to have. But a problem, nonetheless. - video snippets - text posts - blogs - newsletters The volume can be surprising. 10 snippets coming from a webinar sounds great until you have to do something with those assets. As someone who navigates this every week with my podcast, I've learned a crucial lesson: Not all content that can be reused, needs to be reused. The temptation is to save every clip and quote. We fear missed opportunities. We fear not squeezing the juice from everything we created. (Shoot, that’s why we started repurposing in the first place.) When I started creating my weekly podcast, I hit a turning point when I realized, "I don’t actually need 10 clips out of every episode. Maybe not even five." This realization was less about cutting content and more about enhancing the impact. Because producing less means I can deliver at a higher quality. Fewer clips to produce. Fewer clips to edit. Fewer clips to review. As content creators, we have to learn to be discerning. And recognize that not all content serves our long-term goals or resonates with our audience. And everything we say yes to, means saying no to something else. Just because I can get 10 clips doesn’t mean I need 10 clips. I might, but I need to do the hard work that comes with figuring that out. The more I embrace a philosophy of 'less is more,' the more I can simplify my process, focus my attention, and eliminate the overwhelm. I hope this helps you too.

We had our first Office Hours call with the Distribution First community yesterday — it's amazing to see the value that comes out of these calls: - Direct coaching for members - Ability to ask specific questions - Learning from others - Legit feedback I learn a ton from everyone in the group. I got this message after the call: "That was a refreshing step back from the nitty gritty of the daily grind to get some inspiration for my work." Distribution First isn't a massive community where you're lost in a sea of other faces. It's a core group of other smart marketers all helping each other learn and grow together. Early bird pricing ends on Monday (April 22). If you want to join in and lock in that discount for life, comment or shoot me a DM and I'll get you the details.

My content marketing motto...

B2B content lessons from...Survivor??? 1000% My family watches Survivor together every week. So I was pumped to join the Remarkable podcast to share B2B marketing lessons from Survivor :) We talk about: - Repeating your winning formula - Having a distribution plan before creating your content - And staying true to who you are It was a fun one! Listen here: https://lnkd.in/gCws8-RR

Things I'm doing to build a content engine (without burning out): · Using AI tools/prompts · Collaborating with others · Focusing on a few channels · Repurposing across platforms · Looking for data-driven improvements · Mapping out Content Themes in advance · Using automation to streamline processes · Delegating tasks to freelancers and agencies · Scheduling dedicated content creation blocks How about you?

This is why I love helping other marketers get more content ROI ↓ "I've already drafted up more Linkedin copy in one hour than we would typically post in an entire month" (I even found some inspiration from some old whitepapers that I frankly thought were useless)" I know what it feels like to create great content and then never get it in front of my audience. I know what it's like to never feel like you can get ahead of the constant stream of content you need to create. That's exactly why I love creating content across LinkedIn, email, and podcasts. It's why I created my Content Repurposing Roadmap in the first place. And it's why I'm building the Distribution First community. It's not enough to create content anymore. You need a plan to get that content in front of your audience. You don't need to hit a production quota. You need a strategy that gets eyeballs on your content and drives revenue for the business. The waitlist is closing today for the Distribution First membership. The membership is designed to help you do 3 things: 1. Remove the Content Chaos: Discover how to produce and distribute more engaging content with less effort, and free up valuable time. 2. Boost Your Skills: Elevate your content marketing skills with simple strategies that most companies are lagging behind on. 3. Expand Your Network: Connect, learn, and grow with a community of like-minded marketers, opening doors to new opportunities and collaborations. Plus, as a member you get one-on-one help from me through our monthly office hours group coaching calls. Only folks on the waitlist will get early bird pricing during "Founders Week" next week and save $300+ a year (for life). Click here to get early bird pricing: https://lnkd.in/gaqDbhdz

The future of content marketing: - Daily spikes, monthly drumbeats, quarterly big bets - The best marketing (not product) wins - Community at the core - AI-accelerated - 80/20 distribution vs creation - Small teams hit massive scale - The more personal, the better - Limited series will take off - Podcasts fuel the engine - Video becomes non-negotiable - Repurposing is required - Be original (style, tone, story, etc.) - Multiple distribution streams - Consistency over shiny objects - Doing more with less - More niche, better results - Focus on BOFU content - Partner w/ creators - Action wins - Must serve scrollers and searchers - UGC will crush (leverage customers) - Strong POVs matter more than ever - Generosity is key (give more than you ask) - Lazy marketers will lose - Employee advocacy takes off - Quality > quantity - Connecting to revenue - Audience building becomes the norm - Customers over keywords - Distribution First What'd I miss?

Started letting members into my new Distribution First community 👀 We had our first meet up yesterday and I'm blown away by how much value is already getting shared in the community. If you want to: - Nail your POVs/content themes - Build a repeatable distribution plan - Get a simple, but effective tool stack - Batch create content for social media - Repurpose your best content into emails - Take a full funnel approach to distribution - Create a launch plan for your new content And learn and grow with other smart content marketers... This is the place for you (and your team). I'm still learning from the "visionary" members before I launch it fully to the waitlist next week. But if you want in for the Founder Launch (and early bird pricing) next week just send me a DM! *** Note: this is a paid community. But I believe this the best place marketers can go to maximize their content results without burning out on the never-ending content hamster wheel. And it's my top priority for 2024. Would love to see you in there 👋

"Distribution is very likely the one thing holding people back from their dreams." 🤯 My buddy Ross Simmonds dropped his brand-new book today! Create Once. Distribute Forever. And it's way more than a book about "content" distribution. - It's creative distribution. - It's business distribution. - It's start-up distribution. It's about distributing your stories and amplifying your message to maximize your success. I cannot wait to dive into this. GO BUY IT!