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 Prior 12 months averageIndustry Benchmarks
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Variable Marketing Spend$50,000
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Demo Requests50
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Cost per Demo$1,000
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Demo - Opp Rate20%33%
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Opps Created10
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Cost per Opp$5,000
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Win Rate20%25-33%
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Opps Won2
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Avg ACV/Deal$15,000
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Total ARR$30,000
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Mkt Spend CAC$25,000
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Mkt Spend CAC Payback20.09.0-12.0
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