3 Powerful Startup Lessons I Learned From Jeff Bezos

Nick Waghorn
The Startup
Published in
5 min readMay 15, 2020

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Image Credit: milhad / Shutterstock.com

In 2013, I had a conversation with a family friend at a dinner party.

At the time, he was a coding undergraduate, with the lofty aspiration of working at Google.

Aware of their notoriously difficult hiring process, I asked him, “Is there anywhere you’d like to work for, if you can’t get into Google? From what I hear it’s pretty competitive”.

Without skipping a beat, he responded, “The other company I’d love to work for is Amazon.”

I laughed in disbelief.

Back in 2013, Amazon didn’t seem like anything special — certainly not a tech giant rivaling the likes of Google, Facebook, or Apple.

But in hindsight, I was completely wrong about Amazon. Fortunately, he ended up landing his dream job at Google, but Amazon was an impressive “Plan B”.

Over the past ten years, they’ve sky-rocketed to the top — accounting for $4 in every $10 eCommerce dollars in the US. Just take a look at their share price:

Source: Google

And as the retail world continues to make the shift online, Amazon continues to dominate.

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Nick Waghorn
The Startup

A Cornish writer that’s obsessed with marketing, storytelling and self-improvement.