BrightonSEO was back again on the 6th and 7th October, and as is now customary, we’re collating each of the speaker’s slides from the conference, right here on the blog below.
If you couldn’t make it to the event yourself, missed out on some of the talks, or just want to recap some of the awesome marketing tips and advice shared, we’re here to help!
So, in alphabetical order, here are the slides from the October 2022 BrightonSEO conference.
You’ll notice that we have’t quite collated them all yet, so if you have any you’d like us to add, please send me an email and I’ll make sure to get them added.
October 6th
Anna Gregory-Hall – How to get more traffic with less content
Tim Soulo – The elusive ROI of content marketing
Sam Colebrook – Content prioritisation: Approaching infinite opportunities with finite resources
Lucy Dodds – You want me to look at HOW MANY pages?!’ How to do a content audit for thousands of URLs
Sophie Gibson – How to conduct a core web vitals audit
Grace Frohlich – The ultimate SEO maturity audit
Arpun Kaur Bhuhi – Holistic search – developing an organic first strategy
Crystal Carter – Tech SEO for the Omni channel
Michael Smith – How to do SEO in a huge multinational
Araminta Robertson – How to create content that actually brings in leads – not just traffic
Tasha Antwi – Using brand archetypes to build search strategy
Katie Swann – Data pitfalls and keeping campaigns on the right side of digital PR twitter
Krista Seiden – Why SEOs should love (not fear) GA4
Areej AbuAli – Unlocking the hidden potential of product listing pages
Luke Carthy – A definitive talk on perfecting faceted navigation for SEO and sales growth
Monet Blake – David vs Goliath: the rise of sustainable fashion against fast fashion giants
Alice Rowan – What the (cluster)f*ck? Convince Google you’re an expert and plan your content faster
Izabela Wisniewska – EAT is not SEO
Mat Bennett – Do the public trust AI writing?
Katie Thompson – Content writers: will AI take your job?
Danny Richman – How to use GPT-3 for keyword research
Patrick Stox – Machine learning use cases for technical SEOs
Rumble Romagnoli – An airtight keyword research strategy to beat any SEO competitor
Dateme Tubotamuno – The representation of beliefs as an important element in user intent analysis
Azahara Corrales – Students’ decision-making process in an altered perspective world
Serge Bezborodov – Logs analysis guru level. Take control on Googlebot
Fili Wiese – Why URLs matter for Google!
Simon Lesser – How to leverage indexation tracking to monitor issues and improve performance
Margaret MacArthur – Declutter your design
Yagmur Simsek – To ‘B’ or not to ‘B’: B2B content strategy for startups
Ellen Cole – How to create accessible social media content
Amir Jirbandey – Putting together a search strategy for a totally new category
Dave Cousin – Using search to ensure success launching ‘new concept’ products & services in new markets
Andi Jarvis – Launching DTC. Why SEO isn’t the answer (…and what is)*
Caitlin Hathaway – Level up meeting productivity with action oriented meeting agendas
Greta Koivikko – Networking for SEOs (and why it matters)
Daniel Cartland – How to get 10x better at SEO, without learning any more SEO
James George – Intern to SEO pro – How to gain confidence fast
Georgia Gadsby – How to have a successful agency career and side business without burning out
Eb Adeyeri – Dismantling the job factory – the future of work
Kathryn Monkcom – Stress is contagious: don’t catch it from your clients
Billie Geena Hyde – How to use coaching to create stronger client relationships
Sophie Brannon – Results are good, so why do clients really leave?
Parth Suba – Agile SEO: Prioritise SEO activities with cadence and risk radius
Richard Petersen-hall – How to write dev tickets to get them implemented to the letter
Ilia Markov – How to make sure you run a profitable client project every time… even during a recession
Dixon Jones – What’s in a Link?
Eva Cheng – How to ideate to land links in publications that really impact search
Jamie Riddell – How to escape gravity (or how to grow your agency with no funding & succeed)
Deepak Shukla – How to build a successful 4 hour a week 7-figure SEO agency
Amy Hopper – Triumph over adversity: growing my agency with a broken spine
Surena Chande – How to implement expert comment to make your pitches go further
Stacey MacNaught – Journo requests: How to get more out of HARO with less wasted time
Hana Bednarova – Proactive and reactive PR: going beyond just awareness calendars
Greg Gifford – Pullling back the curtain: how to run a successful agency
Satomi Masters – TurnKey solutions for convincing stakeholders
Bethan Vincent – Getting executive buy-in for your work
Gareth Simpson – Stating the business case for links
Will Critchlow – What we can learn from losing tests – the importance of paying attention to negative outcomes
Matt Allfrey & Carl Sadecki Delivering total performance in B2B through content-led SEO
Louis Venter and Sam Pennington – Redefining SEO = People + Technology’
Ashley Berman Hale – The evolution of SEO: how our roles are expanding
Tom Brennan: I am a donut: how to avoid international SEO mistakes
Pierre-Olivier Danhaive – Automating a scalable long tail keyword strategy for ecommerce
Pierre Couzy – Automation + Organic Search: How to Use AIDriven Insights to Inform and Action Your SEO Priorities
Michael Boosalis – Start by looking at your “head”: jamstack SEO
Rachel Ellen – ¡Livin’ la vida local! – The changing landscape of local search
Jon Earnshaw – The zero click SERP – taking you closer to the money
Emily White & James Wolman – Serpr: Know thy (search) enemy
October 7th
Bethany Joy – The nine immutable laws of brand voice
Rona Leslie – The power of brand
Chris Pitt – Why big brands are now prioritising SEO
Matt Greenwood – Spreadsheet sorcery: a Google Sheets guide for the aspiring wizard
Andrew Charlton – The power of probabilistic thinking in SEO
Martijn Scheybeler – SEO testing: what you can do when you really want to find out what works for SEO
Jo Walters – How to think differently, get out of a rut and generate new ideas
Steph Naylor – How to come up with content ideas without relying on search volume
Steve Paine – Visibility leaders: performance content blueprints
Chima Mmeje – On-page optimization lessons from analyzing over 400 blog posts
Martin Splitt – A guided tour of JavaScript for SEOs
Felipe Bazon – On-page Optimisation 4.0: from intention to conversion
Keynote: John Mueller, Lizzi Sassman and Myriam Jessier: Search off the record: live Q&A from brightonSEO
Evie Collins – How SEO can eliminate friction and super-charge your customer journey
Krystian Szastok – Competitor topical authority audits: the how and the why
James Brockbank – 0 to 400k monthly organic sessions in 12 months: here’s how we did It
Rowenna Fielding – Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance
Farhad Divecha – How SEO changes as we say bye bye to cookies
Riaz Kanani – Shining a light onto the dark funnel
Miracle Inameti-Archibong – Creating an inclusive web – quick and actionable fixes with a little cheat sheet
Jessica Mackereth – The intersection between SEO and accessibility
Beth Barnham – Accessibility, strategy and schema – do they go hand in hand?
Lazarina Stoy – How to incorporate machine learning into your SERP analysis
Daniel Waisberg – Making Google search data available at scale
Tom Vaughton – Understanding your competitors’ business to be truly successful at SEO
Freya Jones – How does social and influencer marketing affect SEO?
Yumna Kumran – How to sell creative social media to anyone
Eleni Cashell – Swipe left: Why your social content is getting ghosted
Margo Howie – Commerce platforms content strategy: Amazon and beyond
Levi Williams-Clucas – Review generation and management: how to do it and why it matters
Dan Taylor – Generating better indexing signals for e-commerce websites
Nadya Birca – Why short-form video rules: the difference between Reels, Shorts and TikTok
Nicolas Basoalto – Staying in tune: Know your industry and conquer SEO
Thomas Johnson – How you can map intent with conversion rate to plan future content with a high ROI
Robin Allenson – ABCs of no-code SEO automation
Richard Lawrence – How to create your own search quality evaluation algorithms
Jérôme Salomon – Using APIs and automation to resolve SEO challenges
Josephine Haagen – NLP for SEOs: How to optimise your content for BERT
Dino Kukic – Using command line to save time on common SEO tasks
Steven van Vessum – Get content crawled & ranked faster with log file insights
Julia Weißbach – How to structure / develop your SEO department
Gisele Navarro – How to lead a team away from burnout
Reza Moaiandin – Optimising Organisation Movement: Speeding up professional growth using data
Laura McInley – How to produce great multilingual content, even when you can’t read it
Hinde Lamrani – Bridging the content divide: Removing the language barrier for international success
Sarah Presch – Cultural sociology & SEO: How culture impacts
buyer behaviour and can help improve rankings
Becky Simms – Your customer doesn’t care what channel you use: How to integrate SEO and Paid
Himani Kankaria – Remarketing SEO: a no-paid targeting technique to multiply organic traffic
Prachi Keshavani – Conquering Imposter Syndrome as a Beginner
Rejoice Ojiaku & Wilhemina Gilbertson-Davis – What building a community can teach you about tackling diversity & inclusion issues
Mo Kanjilal – The power of being different
Fabio Embalo – Where are all the Black owned companies in the SERPs?
Rebekah Conway – How to put together a corporate social responsibility strategy and why it matters
Stuart Davies – How your website impacts the planet – and what you can do about it!
Khyara Ranaweera – Marketing in the impact and change-driven space
Jasmine Granton – How to find your perfect job in digital
Jo Juliana Turnbull – How to build relationships when remote working
Craig Dewart – The dark side of SEO: how to lead a team when you need help the most
Rachel Ellen – ¡Livin’ la vida local! – The changing landscape of local search
Jon Earnshaw – The zero click SERP – taking you closer to the money
Emily White & James Wolman – Serpr: Know thy (search) enemy
Pierre-Olivier Danhaive – Automating a scalable long tail keyword strategy for ecommerce
Pierre Couzy – No-code SEO : how Botify leverages AI and CDNs to optimize your sites
Michael Boosalis – Start by looking at your “head”: jamstack SEO
Louis Venter and Sam Pennington – Redefining SEO = People + Technology’
Ashley Berman Hale – The evolution of SEO: how our roles are expanding
Tom Brennan: I am a donut: how to avoid international SEO mistakes
Gareth Simpson – Stating the business case for links
Will Critchlow – What we can learn from losing tests – the importance of paying attention to negative outcomes
Matt Allfrey & Carl Sadecki Delivering total performance in B2B through content-led SEO
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