Michael interviews Chris about his new webinar program that he created on the Imperva Community. During this podcast, Chris walks the audience through how and why he has created community webinars. These webinars create customer engagement, new and fresh content through Q&A, Community blog content, webinar videos and video snippets. The goal at the end of the day is getting the customers what they need as quickly as possible. These webinars help customers do just that. What we did not talk about is the time and effort this takes in getting the experts to do a webinar, content creation, and once it's created going back to get the expert to look at it and correct it and finally schedule the content post. That's another story, but it does take time, but the payoff is worth it.
B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, your host will tackle hard issues facing community leaders and managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.
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