CEO of How To SaaS | 📖 Author of Post-Acquisition Marketing | 🎙️ Host of the PE Value Creation Podcast
Your content is a part of your product. It is not just something you: -Use to sell your product. -Create to rank for SEO purposes only. -Publish on your blog. Your content is a critical part of how your prospects and customers experience your brand, company, business and what you're selling. Treat it as such and invest in it more. #marketing
Ding ding ding!
It's the voice of your product, in a way. Great post Shiv Narayanan
If you've been enjoying my daily drawings on LinkedIn, join my newsletter: SaaS Marketing Simplified. It features bite-sized content on SaaS marketing, growth and strategy sent to your inbox a few times a week. https://www.howtosaas.com/saas-marketing-simplified
Well said, Shiv 👍🏼
Love this
Think of content as a product design process. Achieving customer value and boosting user experience are key, along with packaging. Your corporate section, for example, can be written in corporate speak -- blah blah blah. Or you can package it by telling a story that draws the reader in through words and video. Agree, content is how customers experience your brand.
I am so happy someone said it! If you are not creating content, how are you talking about your product?
So true and that’s how your content got me here 😁
Executive Director, Human Feedback Foundation | AI Strategy Leader | x-RBC / Borealis AI Head of Marketing
1yLooks nice until I think about reporting structures & ownership, and mandates..