Are you failing forward? Your ideas don’t always pan out. The faster you test them, the sooner you find one that will. In Girl Scouts, they call it failing forward. We teach girls to pursue projects without fear of failing. A quick failure is a way to figure out if an idea will work and start testing a new one if it doesn’t. Failing fast means finding success faster. Marketers have to be willing to put something out there to see if it fails and then move on to the next idea (or iterate and improve the original). Run tests. Improve. Find traction faster. #growthmarketing
For a long time, failing felt like the only thing I could do. I'm finally in my element
Fail fast and fail forward.
I agree! Better launch NOW than in a month and 5 cosmetic bugs later.
Failing is such a dreaded act for people. Still they fail regularly. Let's accept that failing is okay. Let's think of learnings as its reward.
Great reminder, Ashley!
Fail quickly, learn from it, make changes, keep testing. So long as you have solid key performance indicators, failure is data.
This 🙌
Yes! Test either works successfully OR you learn from it, but never fail unless you don’t take the lesson learned with you
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