The Community-Led Report

We’ve come so far in the past decade — but we’ve reached a critical point for the community industry.

So much has changed for the better in the community industry in recent years. We’ve made enormous strides in terms of resources, buy-in, and an ever-expanding world of job opportunities.

But that’s not the whole story. Despite the incredible growth of the industry, there is still a considerable way to go when it comes to empowerment, cross-functionality, and awareness and understanding of the Community team's impact.

In The Community-Led Report we unpack it all, with trends, highlights to celebrate, and areas of opportunity for growth, with insights and resources to help. We hope you find the data as illuminating and valuable as we did!

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What’s in the report

22%

Increase in orgs with Community teams since 2020

The past two years have been an incredible period of growth for the community industry — and that trend looks set to continue.

38%

Community teams who report to Marketing

It may not surprise industry pros that it’s most common for Community teams to report to a Marketing department.

25%

Companies with Community leadership representation

Our data paints a positive picture of Community leadership representation at the executive level, with even more companies indicating this is on the cards for 2022.

58%

Community pros who feel they’re paid fairly for their work

One of the key areas for growth we identified in the report was compensation for Community team members, which has lagged behind the demand for community professionals.

Resources

Learn more about Community-Led Growth with these resources