Shelby Blackley spoke at The Audiencers’ Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
You're reading The Audiencers' newsletter #37, sent out on May 2nd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The tour doesn't stop there
If 3 festivals in 2024 wasn't enough already, we're now getting ready for London (#2), with some incredibly intelligent speakers and a surprise that…
You're reading The Audiencers' newsletter #36, sent out on April 17th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Convert first, engage later.
There's been talk lately of cyclone strategies being used by the fastest growing publishers, whereby instead of focussing on engagement pre-subscription, they aim to convert…
Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever tightening restrictions that differ around the world, it's hard to keep up.
On the one hand, it's great to see readers having more control over the use of their data.
However, consent is essential to many publishers'…
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
You're reading The Audiencers' newsletter #35, sent out on April 3rd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The Rolling Stones one day. The Audiencers the next.
2 North American Festivals done and dusted, and after a stop-over in Montreal, I'm now back on European soil to…
The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from speakers and attendees alike was incredible.
After the first break, 3 registration experts took to the stage to share a unique case study on how…
Insights on data, subscription and LTV from The Audiencers’ Festival New York
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and maximizing on the value of registration. Julia Munslow, Senior Platform Editor at The Wall Street Journal, spoke on stage about how she works on…
You're reading The Audiencers' newsletter #34, sent out on March 20th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Thank you New York, and goodnight! (*drops mic)
Friday felt like a dream, being in The New York Times Building, with so many incredible audience development professionals in one place,…