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Ranked: The World’s Top 25 Websites in 2023

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Data visualization showing the top 25 websites in the world in 2023 – including OpenAI and Bing

The World’s Top 25 Websites in 2023

In the vast realm of the internet, a handful of websites have emerged as global giants. Mainstays like YouTube and Facebook capture billions of users and shape our online experiences. But occasionally, new waves of innovation can shake up this list, which is exactly what’s happening now with generative AI.

Using data from web analytics firm SimilarWeb, we delve into the top 25 websites based on their most recent traffic numbers.

Ranking Internet Heavyweights

In 2023, web properties owned by Alphabet and Facebook dominate the top 25 list as they have for many years now. In fact, when Google, YouTube, Facebook, Instagram, and WhatsApp are combined, they make up three-quarters of the top 25 list’s total traffic.

Here’s the complete top 25 websites list as of April 2023:

RankWebsiteMonthly Traffic (billions)Category
1google.com83.9Search Engines
2youtube.com32.7Streaming & Online TV
3facebook.com16.8Social Media Networks
4twitter.com6.4Social Media Networks
5instagram.com6.3Social Media Networks
6baidu.com4.7Search Engines
7wikipedia.org4.5Dictionaries and Encyclopedias
8yandex.ru3.3Search Engines
9yahoo.com3.2News & Media Publishers
10xvideos.com2.9Adult
11whatsapp.com2.8Social Media Networks
12pornhub.com2.6Adult
13xnxx.com2.3Adult
14amazon.com2.2Marketplace
15tiktok.com2.0Social Media Networks
16live.com2.0Email
17openai.com1.8Technology - Other
18reddit.com1.7Social Media Networks
19docomo.ne.jp1.6Telecommunications
20linkedin.com1.6Social Media Networks
21netflix.com1.4Streaming & Online TV
22office.com1.4Prog. and Developer Software
23yahoo.co.jp1.3News & Media Publishers
24dzen.ru1.3Community and Society
25bing.com1.3Search Engines

The 25 websites above combine for a staggering 192 billion monthly visits.

Most of the websites on this list are based in the U.S., but a few such as Baidu (China) and Yandex (Russia), also make the cut. Interestingly, the three adult websites on this list–XVideos, PornHub, and XNXX–are based outside the U.S.

The Allure of Generative AI

A year ago, Bing ranking as one of the world’s top websites wasn’t on many people’s bingo cards. But, Microsoft’s also-ran search engine has benefitted immensely from the generative AI boom taking place—making it a legitimate contender in the search engine category that has been firmly dominated by Google for years.

Of course, the most remarkable story this year is the meteoric rise of OpenAI, the creator of ChatGPT and other AI-powered tools. OpenAI’s web traffic has shot up over the course of the year, rising from about 20 million per month in the fall of last year to 1.8 billion in April 2023.

In fact, OpenAI’s website traffic is growing so fast, that it may soon surpass giants like TikTok and Amazon.

The rise of OpenAI and ChatGPT shows just how quickly a company can rise to prominence if their tech offering is compelling enough. Whether that popularity can be sustained over the long term remains to be seen.

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Charting the Next Generation of Internet

In this graphic, Visual Capitalist has partnered with MSCI to explore the potential of satellite internet as the next generation of internet innovation.

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Teaser image of a bubble chart showing the large addressable market of satellite internet.

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The following content is sponsored by MSCI

Could Tomorrow’s Internet be Streamed from Space?

In 2023, 2.6 billion people could not access the internet. Today, companies worldwide are looking to innovative technology to ensure more people are online at the speed of today’s technology. 

Could satellite internet provide the solution?  

In collaboration with MSCI, we embarked on a journey to explore whether tomorrow’s internet could be streamed from space. 

Satellite Internet’s Potential Customer Base

Millions of people live in rural communities or mobile homes, and many spend much of their lives at sea or have no fixed abode. So, they cannot access the internet simply because the technology is unavailable. 

Satellite internet gives these communities access to the internet without requiring a fixed location. Consequently, the volume of people who could get online using satellite internet is significant:

AreaPotential Subscribers
Households Without Internet Access600,000,000
RVs 11,000,000
Recreational Boats8,500,000
Ships100,000
Commercial Aircraft25,000

Advances in Satellite Technology

Satellite internet is not a new concept. However, it has only recently been that roadblocks around cost and long turnaround times have been overcome.

NASA’s space shuttle, until it was retired in 2011, was the only reusable means of transporting crew and cargo into orbit. It cost over $1.5 billion and took an average of 252 days to launch and refurbish. 

In stark contrast, SpaceX’s Falcon 9 can now launch objects into orbit and maintain them at a fraction of the time and cost, less than 1% of the space shuttle’s cost.

Average Rocket Turnaround TimeAverage Launch/Refurbishment Cost
Falcon 9*21 days< $1,000,000
Space Shuttle252 days$1,500,000,000 (approximately)

Satellites are now deployed 300 miles in low Earth orbit (LEO) rather than 22,000 miles above Earth in Geostationary Orbit (GEO), previously the typical satellite deployment altitude.

What this means for the consumer is that satellite internet streamed from LEO has a latency of 40 ms, which is an optimal internet connection. Especially when compared to the 700 ms stream latency experienced with satellite internet streamed from GEO. 

What Would it Take to Build a Satellite Internet?

SpaceX, the private company that operates Starlink, currently has 4,500 satellites. However, the company believes it will require 10 times this number to provide comprehensive satellite internet coverage.

Charting the number of active satellites reveals that, despite the increasing number of active satellites, many more must be launched to create a comprehensive satellite internet. 

YearNumber of Active Satellites
20226,905
20214,800
20203,256
20192,272
20182,027
20171,778
20161,462
20151,364
20141,262
20131,187

Next-Generation Internet Innovation

Innovation is at the heart of the internet’s next generation, and the MSCI Next Generation Innovation Index exposes investors to companies that can take advantage of potentially disruptive technologies like satellite internet. 

You can gain exposure to companies advancing access to the internet with four indexes: 

  • MSCI ACWI IMI Next Generation Internet Innovation Index
  • MSCI World IMI Next Generation Internet Innovation 30 Index
  • MSCI China All Shares IMI Next Generation Internet Innovation Index
  • MSCI China A Onshore IMI Next Generation Internet Innovation Index

MSCI thematic indexes are objective, rules-based, and regularly updated to focus on specific emerging trends that could evolve.

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Click here to explore the MSCI thematic indexes

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