Digital Marketing

Importance of Content Creation VS Content Curation in Digital Marketing

The new era of incorporating content marketing into your digital marketing brings a tactical focus on helping to build your audience. They also generate new leads, spread brand awareness, and improve your brand image on a bigger scale.

Most businesses combine the two methods – Content Creation and Content Curation of content marketing on social media. While the perfect percentage will vary by industry and organization, a decent rule of thumb is to post 40% original material, and 60% curated content, with modifications as you see what your audience responds to best.

Content Creation

It’s easy to imagine that content creators just come up with various content creation techniques – creative content ideas, write (or record) them, and then publish them as a blog post, email message, or another piece of content.

Content ideas can originate from various sources, including your content team, consumers, other stakeholders in your organization, new data, or something that inspires you. And, depending on the aim of the piece of content, determining the best approach to a certain issue might be difficult for social media marketing and management.

While those tasks are important parts of the creative process, a lot more needs to happen behind the scenes for those creative assets to succeed as marketing vehicles. The content needs to be found by the right audiences, engage them in meaningful conversations, and compel them to take action.

[Also Read : Top 5 Digital Marketing Hacks To Increase Your Company’s Growth ]

Why Make Content in the First Place?

When you develop your content creation techniques, you demonstrate to your audience that you can think through difficulties that your prospects are facing and provide solutions. You have the option to express your viewpoint. Prospects may then see if their point of view is similar to yours.

You can personalize your material to support the services you provide. People will understand why they should choose what you have to offer over your competitors.

Let’s look at the seven most popular content types and how you can use them to create amazing content experiences.

Blog Posts

In today’s content experiences, blog posts are undoubtedly the most extensively used content formats and use most content research. Blog postings are so popular because they, first and foremost, aid in SEO. They’re also simple to eat because they’re usually between 500 and 2000 words lengthy.

Blog postings are a key component of any content strategy since they help companies raise brand awareness, develop thought leadership, and serve as a conduit for lead generation.

Use of Infographics

Infographics are visual representations of data and information designed to make them easy to understand. Because humans are visual animals, infographics provide information in a way that is easily understood and remembered. A visual content type comparable to GIF infographics that are less often utilised.GIF infographics is animated infographics that can transmit a lot of information in a short amount of time and space.

Whitepapers

One of the most prevalent ways for B2B brands to create authority in their market is through whitepapers. Whitepapers are studies that go into great detail about a given issue and include extensive research to provide a solution to a specific problem. Users must first input their information (name, email address, company name, job title, etc.).

Electronic Books

eBooks, like whitepapers, are a type of gated content; however, they are easier to grasp than whitepapers. In comparison to whitepapers, they are also typically longer. eBooks are an excellent content format for generating leads. Strategy guides, primers, case studies, workbooks, in-depth guides, buyers’ guides, and other types of material are all created using eBooks.

Videos

We live in an attention economy, in which a user’s attention is a limited and precious resource. Organizations are making videos a part of their content arsenal as video marketing becomes more popular. Explainer, how-to, product demo, whiteboard, review, customer testimonial, and other sorts of films are successfully grabbing the attention of their target market.

Podcasts

A podcast is an audio (and occasionally video) form of serial content in which organizations and individuals discuss various topics relevant to their target audiences. Podcasts are getting a lot of traction because they are auditory and don’t demand active interaction from the listener.

Webinars

A webinar is one of the best content creation techniques to generate leads. By hosting live video sessions where experts discuss a certain topic, webinars assist brands in establishing thought leadership. Although webinars necessitate a significant amount of preparation, they provide a high return on investment.

Benefits Of Content In Digital Marketing

Branding – Create your unique appearance, feel, and voice.

Explaining – Give consumers a glimpse into how your products or solutions function and what sets you apart from the competition.

Thought Leadership Development – Creating content allows you to advance your status as a thought leader. Even better, you can have employees across your firm write pieces to highlight their skills (blog posts, Quora answers, SlideShare, etc.).

Increasing Traffic – If the material you’re producing is good, people will visit your website to see what else you have to say. Furthermore, individuals will share your content, broadening your audience.

Purchases – If your visitors enjoy what you have to say, they are more inclined to do business with you.

Content Curation

The process of identifying and collecting web content and systematically presenting the best bits is known as content curation. Curation, unlike content marketing, does not require you to create your material.

Instead, you’re gathering and disseminating material provided by others that your target audience will value and respond to. Like all other parts of marketing, content curation provides value to your business and builds long-term relationships with your customers.

Content Curation in 5 Major Steps

Assembly

Creating material for your audience that is relevant to your field and appeals to their interests.

Selection

Not all supplied content is interesting or worth sharing. Set up filters and put on your approve-this-disapprove-that hat here.

Categorization

Blog articles, infographics, eBooks, and other types of content are available. It’s also distributed through various means,, including social media, newsletters, your blog, etc. You must now pick which content will go where to maximise interaction.

Commentary

Curation does not just copy and pasting a link to your social media accounts, as we just described. Instead, it’s including your thoughts on the subject.

Presentation

Adding an aesthetic makeover to the content you share. For example, you might provide data that has been churned out by someone else, but you present it in the form of a graphic.

Is It Legal To Curate Content?

It’s legal as long as you mention or cite the source of the content you curated. It’s against the law to pass off someone else’s content as your own. On the other hand, content curation marketing is the process of gathering the greatest resources available and using them as a reference to make your blog more engaging to your readers. As a result, we can’t deem content curation, scraping, or copying illegal.

Benefits of Content Curation

The most significant advantage of focusing on content curation is the relationships you’ll develop by reaching out to industry thought leaders. Content curation can be as simple as sharing an interesting article or video from someone else, but it can also be a much more complex process.

Speaking engagements, content swaps, partnerships, and special events are just a few examples of what relationships can lead to.

Curating content also aids in the development of a broad knowledge base. You may not have time to publish articles on all of the relevant topics to your audience. Still, others have already done so–curating material allows you to build a robust library of resources for your followers.

When Curating Content, There Are A Few Things To Keep An Eye Out For

Credibility: What is the reliability of the handpicked content’s source? Do they have a reputation in your industry for providing reliable and accurate information?

Validation: Understand how quickly information and social media evolve. Take a moment to double-check any stats or quotes before retweeting. Has the author of the article linked to credible sources, and can the quoted people be verified?

Unbiased: It’s critical to skim articles for unduly biased viewpoints. Far-right or far-left websites, for example, maybe putting their spin on the news. Sharing highly opinionated items on behalf of your brand is also unprofessional. Choose sources that are based on facts and figures.

Liability: You may still be held liable for a retweet, depending on your industry. For example, your financial brand shares a tweet from another account predicting that the value of Bitcoin will rise.
You could be in danger if they invest based on what they perceive to be your brand’s recommendations. If you work in a regulated industry, always double-check the requirements with your compliance and legal teams.

Credibility: What is the reliability of the handpicked content’s source? Do they have a reputation in your industry for providing reliable and accurate information?

Validation: Understand how quickly information and social media evolve. Take a moment to double-check any stats or quotes before retweeting. Has the author of the article linked to credible sources, and can the quoted people be verified?

Unbiased: It’s critical to skim articles for unduly biased viewpoints. Far-right or far-left websites, for example, maybe putting their spin on the news. Sharing highly opinionated items on behalf of your brand is also unprofessional. Choose sources that are based on facts and figures.

Liability: You may still be held liable for a retweet, depending on your industry. For example, your financial brand shares a tweet from another account predicting that the value of Bitcoin will rise.
You could be in danger if they invest based on what they perceive to be your brand’s recommendations. If you work in a regulated industry, always double-check the requirements with your compliance and legal teams.

Final Thoughts: A Balanced Approach to Content Creation and Curation

For a well-balanced online presence, many firms choose to combine content generation with curation. Combining the two allows followers to become acquainted with your company while also receiving other opinions via curated content. Leading Web solution specialists like Bytes Technolab Inc. might help facilitate your website/ app building process if you have your content ready.

Original material improves your SEO rankings, while curated goods help you build new relationships and opportunities. Above all, writing, editing, and recording don’t take up all of your time; you may utilize those extra hours to do other things that provide value.

Remember that the overall goal is to produce leads, whether you focus entirely on content development, content curation, or a combination of the two–if qualified prospects are coming to you as a result of your content strategy, you’re on the right track!

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