Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
431 articles by Sara Karlovitch
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Absolut returns to Coachella with metaverse activation, content series
March 28, 2024 -
Ad budgets for games are growing for 40% of marketers, per IAB report
March 26, 2024 -
Fandom and marketers: Here’s what the numbers say
March 22, 2024 -
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
March 21, 2024 -
Honda leverages AI for Dream Generator film experience with Amazon Ads
March 18, 2024 -
Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
March 14, 2024 -
Women’s sports score high for TV advertisers in new research
March 11, 2024 -
The bad ad ecosystem: Here’s what the research says
March 8, 2024 -
Guinness celebrates Irish heritage with Jason Momoa
March 7, 2024 -
Whirlpool helps singles clean up their dating profiles
March 5, 2024 -
Guinness launches monthlong St. Patrick’s Day marketing blitz
March 4, 2024 -
Generative AI is driving a high rate of job uncertainty for marketers, per Gartner
Feb. 28, 2024 -
Eggo opens pancake-themed vacation rental in heart of Smoky Mountains
Feb. 27, 2024 -
GoDaddy introduces generative AI tool for small businesses
Feb. 26, 2024 -
‘Treat yourself’ culture: Here’s what the numbers say
Feb. 23, 2024 -
Jameson to drop Times Square Ball for St. Patrick’s Eve
Feb. 21, 2024 -
PepsiCo’s Starry spotlights music and sports in new campaign
Feb. 20, 2024 -
NHL renders All-Star Game in 3D on Roblox
Feb. 15, 2024 -
Molson Coors posts strong Q4, full year results as marketing bets increase
Feb. 14, 2024 -
By the numbers: Super Bowl LVIII
Feb. 12, 2024 -
BetMGM banks on X as official live sports betting partner
Feb. 12, 2024 -
Chiquita banana embraces color, positivity with Romero Britto collaboration
Feb. 8, 2024 -
Avocados From Mexico generates guacamole recipes with new AI tool
Feb. 6, 2024 -
NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
Feb. 2, 2024 -
NFL team sponsorship revenue hits $2.35B
Jan. 31, 2024