0.6 seconds is the new slow

Editor's Notes

1. Maybe an instantaneous load might even have an adversely positive impact?
2. People are impatient, and delays reduce the likelihood of them spending, converting, or taking action.
3. The folks at Google are obsessed with speed
4. Maybe it’s “brand”. Maybe it’s even still “links”. But they’re all related.
5. “Oh, we’re working on a new site structure”, etc. Nope! Iterate forever.
6. Which bits do I need to make go faster? How do I do that?
7. There’s no such thing as ‘speed’ The only thing which matters is perception of speed.
8. These are crap, because they’re relative to averages
9. These are crap, because they’re relative to averages
10. These are crap, because they’re relative to averages
11. These are crap, because they’re relative to averages
12. These are crap, because they’re relative to averages
13. The score is crap, because it doesn’t actually measure speed. The charts are crap, because measuring against slow competitors makes your complacent - until they launch their new platform
14. What does that mean? It might respond really quickly when you request it, but then take ages to finish!
15. Because if it feels like it’s doing something, it feels fast. Waiting without visual feedback is the worst kind of slow.
16. Bytes send HTML nodes constructed Colours painted
17. What does that mean? It might respond really quickly when you request it, but then take ages to finish!
18. Because if it feels like it’s doing something, it feels fast. Waiting without visual feedback is the worst kind of slow.