Global PR & Communications Consultant | Lecturer (English, Journalism & Media Studies) | PhD Candidate, Marketing | Mentor | Trainer
🤔As Comms/PR experts, we sometimes ponder on the usage of Artificial Intelligence (AI). Some basic questions asked are: ➡️What is AI and how it is being used? ➡️Will the frequent use of AI make one lazy? ➡️Can AI help the user get the same angle, direction or idea about a particular story pitch? etc. 👍Thanks to World Communication Forum Association (WCFA) for bringing on board Stuart Bruce & Aaron Kwittken to share their expertise on "Communications Engineering: Almost Everything you Need to Know about Artificial Intelligence & Communications". ☺️It was an insightful session with lots of information on AI and how it can support today's Comms and PR work. 👉My key takeaways: ➡️AI is extremely helpful, like a guide. ➡️It has risks, pay attention to details. ➡️Understand the ethics and limitations of AI before usage. #WCFA #masterclassonline #Abjel #pragency #artificialintelligence #communication #knowledgesharing
Thanks for sharing Dorcas Aba Annan
PR Futurist | AI and technology for PR, Comms and Corporate Affairs | Measurement and Analytics | Reputation and Crisis Comms
11moGlad you found it useful and thanks for doing such a swift and great write-up.