Creating, Building and Managing Viable And Successful Online Communities For Business

Kaare Long
4 min readMar 11, 2018
“People sitting at a table at a café with a view on St. Paul's Cathedral in London” by Christian Battaglia on Unsplash

As Social Media evolves as a communications platform and becomes the primary source of information for most people around the globe, it has also become more difficult to get your content seen due to algorithms designed to filter through the mass amounts of information out there. The Solution? Ensure your content and the community you build around your brand provides key elements to attract followers, engage followers and retain followers. Once you build up your online community, that community begins to work for you as they support, share and remain loyal to your brand and the content it delivers. There are 3 primary ways to ensure that you can create, and maintain a viable and successful online community.

ATTRACT AND ENTICE THE RIGHT CUSTOMER

This brings us to basic marketing procedures and protocol. Many small businesses can make the mistake of assuming that social media alone will serve as their primary marketing platform. The reality is, social media is informed by a larger more detailed marketing strategy and plan that is specific to your business and your brand. In order to ensure you attract the right customers to your online community, you first need to invest your time and money into creating an overall marketing plan and strategy that aligns all of your marketing…

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Kaare Long

Viking CEO, Founder of #Sayhi, Single Parent Power Puncher, Boat Rocker & Recovering Perfectionist. ‘Live Life Out Loud’ kaarelong.com | acueconsulting.com