Is it possible to deliver a personalized advertising experience via inflight entertainment systems? For years providers have been touting the concept, with such solutions the answer to generating more meaningful revenue from the captive eyeballs on board. The newly released Spafax AdConnect marketplace aims to bridge the gap between airlines and advertisers in a way that addresses the unique challenges of air world.
By integrating powerful tools and insights into one marketplace, we are offering airlines and agencies an unparalleled platform to drive meaningful engagements, even in traditionally offline settings.
– Jean-Marc Thomas, Managing Director APAC at Spafax
One key challenge in the targeted advertising world is the offline nature of many airline entertainment systems. AdConnect delivers an offline mode to address that need. And by leveraging Spafax’s broad advertising background, AdConnect allows airlines and advertisers to collaborate well beyond the inflight IFE systems.
Airlines can present digital inventories to approved agencies across the travel ribbon. This includes pinpointing crucial moments, such as the time of booking, entering the airport, and on arrival at the destination. Moreover, the system can target multiple channels such as airline websites, mobile apps, airport lounge screens, along with onboard IFE systems.
Airlines still maintain full control over their brand security and pricing while reducing lead times for launching a campaign.
“Airlines are keen to further monetize their digital channels through brand partnerships and advertising,” explains Jean-Marc Thomas, Managing Director APAC at Spafax. “However, airlines are sensitive to consumer perception and concerned about reputation,” he continues. “They will not allow just any brand to appear within their customer touchpoints, which is why AdConnect is more exclusive than typical programmatic platforms. Only agencies and brands that are invited may use it.”
An integrated reporting module provides financial details for airlines and campaign performance updates for brands.
And, just maybe, airlines will finally see some of that long-promised high-quality revenue for targeting ads to their passengers.
More news from APEX EXPO/FTE Global 2023
- Immfly, Gategroup team for inflight retail technology
- NetForecast launches QMap network monitoring for ground ops
- Airbus taps Intelsat, Panasonic Avionics for HBCplus Ku-band services
- Spafax launches AdConnect targeted advertising marketplace
- Apps to boost US border crossing experience
- DirecTV plans a global push for its live television services
- AI Flight Feed boosts context, revenue potential of FlightPath3D moving map
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