Too Long; Didn't Read
Product Owner at Symphony.is: Testimonial Driven Development (T/DD) is something beyond building great products. It is about building delighting experiences for your customers. A delighted customer is more likely to recommend to their peers (business scaling, network effect) They will become a product evangelist (free influencer marketing) Your product will serve a higher cause (mission-oriented business) It's great if you solve the problem, but if you go the extra mile and give them an experience which will touch them on a personal, emotional level, they will be delighted.