Peers Over Beers - Community Experts Podcast

In this episode of Peers Over Beers, Chris Detzel and Scott Wilder discuss a range of topics related to the technology industry. They talk about coffee, upcoming conferences, community resources, promoting webinars and events, organic SEO, and master data management. They cover various aspects of these topics, including the importance of good governance programs and clearly defined data ownership in master data management, and creating industry-specific content to attract more visitors to a website. 

Additionally, they provide insights into promoting events, including word of mouth campaigns on social media platforms like LinkedIn, and the resources available on the Academy site, including podcasts, discussion forums, and learning paths. Overall, this episode offers valuable information for anyone interested in the technology industry.

Creators & Guests

Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.

What is Peers Over Beers - Community Experts Podcast?

B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, your host will tackle hard issues facing community leaders and managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.

Make sure you Subscribe to the podcast on your favorite provider. Don't forget to review us!

Check out the Peers Over Beers YouTube page and don't forget to subscribe!

In this episode of Peers Over Beers, Chris Detzel and Scott Wilder chat about a variety of topics related to their work in the technology industry. From their love for coffee to upcoming conferences, community resources, promoting webinars and events, and the importance of organic SEO and master data management, the conversation is wide-ranging and informative.

Chris shares his excitement about his new coffee machine and his plans to attend upcoming conferences, including AWS and the Forrester Data Conference. Meanwhile, Scott discusses the many resources available on the Academy site, including podcasts, discussion forums, and learning paths.

One interesting aspect of their discussion is their approach to promoting webinars and events. Scott explains that they use a combination of email campaigns and word of mouth on social media platforms like LinkedIn. He also mentions their campus tour, which is a virtual event that takes place every Friday.

They also discuss the importance of organic SEO and how it can help small businesses with limited budgets. Chris suggests creating industry-specific content rather than just focusing on their product to attract more visitors to their site. He also emphasizes the importance of technical SEO, such as search words and how-to documentation.

Finally, they touch on the importance of considering the people and organizational aspects of master data management before implementing a product. Chris believes that companies should focus on good governance programs, clearly defined data ownership, and a definition of data management to avoid failures in implementation. Scott, on the other hand, discusses the importance of community building and understanding different personas to create a successful community.

Overall, the conversation between Chris Detzel and Scott Wilder offers valuable insights into a variety of topics related to the technology industry. Whether you're interested in promoting events, SEO, or master data management, this episode of Peers Over Beers has something for you.