Campaign will target middle-class drug users

The strategy to be published in the autumn will seek to change the “perceived acceptability” of taking drugs
The strategy to be published in the autumn will seek to change the “perceived acceptability” of taking drugs
ROY MORSCH/GETTY IMAGES

Middle-class drug users need to “connect themselves with the violence” of the drugs trade, the policing minister has said.

Kit Malthouse said that a new government strategy to crack down on illegal drug use will target recreational users to “illustrate the impact” of their demand for Class A substances, such as cocaine, LSD and ecstasy.

The strategy to be published in the autumn will seek to change the “perceived acceptability” of taking drugs.

The government wants to link casual drug use with the impact it is having, from gang violence on the streets of the UK, to the “exploitative and environmentally destructive” effects in Central and South America.

The Home Office is preparing to host a conference in the autumn to bring together schools, universities,