BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Mido Introduces Limited Edition Watch Inspired By Solomon R. Guggenheim Museum's Architecture

This article is more than 6 years old.

The design of Mido's limited edition watch is inspired by New York's Solomon R. Guggenheim museum.

courtesy Mido

Swiss watch brand Mido recently introduced a new limited edition watch inspired by the architecture of the Solomon R. Guggenheim Museum at a gala event in the museum's rotunda. The watch's case features a grooved motif that echoes the spiral curves of the landmark Frank Lloyd Wright building.  The watch's dial design evokes the Guggenheim's magnificent glass dome ceiling. Powered by an automatic self-winding movement, the watch will be available in a limited edition of 500 pieces, each individually numbered.

Mido traveled around the world in search of inspiration for the watch's design, according to Franz Linder, CEO of Mido. "We developed a design contest and did a trip around the world for 12 weeks, every week in a different city," he said. "From Asia to Europe to Latin America, and in each city showcased five architectural monuments and opened up a vote to the public to decide the winner."  There will be "only five hundred watches made." said Linder. "This will be one of our monument-inspired watches. This is a one-shot deal. Maybe in a couple of years, we will make a new piece inspired by a new monument. We make watches, but these watches are always inspired by architecture," he said. Mido's slogan "Inspired by Architecture" is inscribed on the case back. Each watch will be individually numbered. 

The Solomon R. Guggenheim museum, a landmark building on New York's Fifth Avenue, was designed by world-renowned architect Frank Lloyd Wright. The Guggenheim commissioned Wright to design its permanent home in 1943, and opened its doors in 1959.  During the 16-year design process, Wright produced "some 700 sketches and 6 separate sets of working drawings for the building," according to the museum's website. 

Mido is one of 18 watch brands owned by the Switzerland-based Swatch Group, and is located in Le Locle, Switzerland. It was founded in 1918 and was named for the Spanish word for measure, mido.

Follow me on LinkedIn