Director of SEO. We Offer SEO Fuelled By Digital PR to Increase Business Sales, Profits and Brand Growth
15 SEO strategies that work...but get ignored. 1. Goliath content. Most SEO exists in small scales of 300 words per product description, 800 words for home and service pages, and 1000 words per blog post. Why? because these kind of numbers work well with page builders and themes. Goliath content is huge, long form content. For example, 20,000 word articles. It works because its complete. Its the most indepth piece of content out there. 2. Content promotion. Shotgun promotion is rediculously dated. Instead, just boost content on Facebook, share on a few forums and send out some emails to bloggers that would genuinely like what you've read. 3. Sell your own products. I've lost count of the amount of SEOs that brag about their 'conversion' boosting middle of funnel content. And when I look, I don't see a single ad or CTA in their top of funnel content. It's an easy win. 4. Interesting content One of the issues with SEOs, is a reliance on keywords. Keyword tools give you what people are already searching for. Instead give people what they wouldn't know to search for. Unique views, angles, data...no one knew what the Skyscraper technique was until Brian Dean wrote about it. 5. Bodies of work. 1 x 1000 word blog post...nah. 50 x 1000 word blog posts on a single subject, linked together and from a single page. Now, that's worth checking out. Think Marketing Examples or Knowledge hubs. 6. Really Long Lists. Why write '10 things to do in Vegas' when you can write '150 things to do in Vegas'. 7. Quotes, facts, stats. Bloggers need resources to add to their content. Serve bloggers with content, you'll generate links with ease. 8. Videos. Stick a relevant video into content, make the piece more entertaining. 9. The main keyword needs to be on the first line. Basic, but still ignored. 10. Longtail for weak sites and low budgets. If your client has no money, few links and you need wins, go longtail first. They'll get some traffic, you'll show SEO works. 11. Attend events...ask for links. Ask the clients what events they attend. Then go after the event organiser for links. 12. Local bloggers...treat them like your best buddies. Local bloggers earn next to nothing, and yet can give you a local, relevant link that will actually do some good for your business. Build a local bloggers list. 13. Go International. If you need a few relevant links, reach out to a business in your niche but in another country. If you're a graphic designer in Bristol, reach out to a designer in Brussels. Mutual guest posts (not done at scale, because link swapping can be bad) can create some decent links. 14. Maps. Create a useful map. It could be a map of the best street food vendors in London. Or the best Instagram photo locations in your town. You'll be surprised how much traction this will get. 15. Research. A lot. Real research takes effort...but it makes posts worth reading, ranking and linking to.
Goliath lost. I’d pick a better name for #1.
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Great , thanks. Long-Form Contents of 3.000 Words & more stats prove get more backlinks. 20,000 word articles can be challenging. Deep research needed and time taking too. 50 x 1000 word blog posts on a single subject, linked together and from a single page. Like Pillar & Topic Clusters. YES definitely works. To start with long-tail definitely agreed. Step by step adding short-tails. Starting with 4+ words and 30 - 45 days later updating & adding 2 & 3 words. I find interesting and highly helpful.
I see myself in a lot of these recommendations. 1. I’m always impressed by Goliath content and my gut trusts it more than shorter content. 2. I hate it when I see repeated quotes and love seeing underrepresented sources. 3. I always click on the listicle with the highest number, unless I have BIG trust for a source with a lower number. Great list 👏 I’ll keep these in mind.
I've been trying to educate people about knowledge hubs (semantic content networks) for a while now. They've worked like a charm for the websites I've worked on.
RLL's are one of my all time favourite types of content, Andrew What other way can you create crazy long content, with minimal effort, citing a 100 other blogs and have a reason for them all the link back to you? Oh, and at the end you get to say how great your own post is without sounding like your own hype man? Love an RLL.
So many people miss out one of the most crucial points - consistency. Writing good content consistently will ensure you are getting crawled consistently.
such a great post, I think we can all get caught up in the process of doing SEO without taking the time to lift your head up and do a few things differently. Some ideas I have taken note of, thanks
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1yAndrew Holland Thanks for these valuable ideas. In this case: "Why write '10 things to do in Vegas' when you can write '150 things to do in Vegas'." I'd *read* an article about 10 things, because I'd guess that the writer had actually thought about it. I wouldn't read about 150 things - because I'd assume it was low-grade copypasta. Unless, idk, it was from an ultra-reliable site already. If each one of those 150 things were fantastic suggestions I'd be very surprised and impressed!