How Priming Influences UX

Summary: Priming is a basic principle of psychology with big impact on user interface design: exposure to something makes a user more likely to think and react in related ways at later steps in the interaction.

https://www.youtube.com/watch?v=LL_8ItbPN8Q

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Priming and User Interfaces

Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.

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Therese Fessenden is a Senior User Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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