Bacon-scented face masks? Hormel Foods announces it is giving away free Black Label 'Breathable Bacon' masks

Bacon lovers, there's a new face mask for you.

Hormel Foods, known for its Black Label Bacon, announced the launch of "Breathable Bacon," what it calls "a revolutionary face mask featuring the latest in pork-scented technology."

Now through Oct. 28 at www.breathablebacon.com, Hormel is giving away free masks and for every request will donate one meal to Feeding America, up to 10,000 meals. The free masks will be given away while supplies last, according to a news release.

The Centers for Disease Control and Prevention has said for months that wearing masks slows the spread of COVID-19 and some shoppers have said they feel more comfortable going to stores where masks are required.

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Hormel said its recent innovations include The Black Market, a multisensory virtual reality experience, the development of a musical experience using the sounds of bacon and the world's first bacon-fueled motorcycle.

“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon,” Nick Schweitzer, senior brand manager, said in a statement. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans.”

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko