Strategies to make anyone use your Product | Product that Count
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My presentation on digital product strategy to Products that Count in London, 12th July.
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Strategies to make anyone use your Product | Product that Count
- 1. Product strategies to make anyone use your Product Products that Count | 12th July
- 9. Not about the screens. Not about the features.
- 10. • The Job • The Switch • The Value • The Journey • The Story • The Hook
- 11. Slack, Uber, Facebook, Google, even Microsoft have proved Sharma right. Success in any given market always comes down to the same fundamental question, “Who understands the user better?” Stack Fallacy
- 12. The Job
- 18. The Switch
- 19. "Startups mostly don't compete against each other, they compete against no one giving a shit.” - Justin Kan
- 21. • >80% of people’s time is spent in just 3 apps. • The top 8 mobile apps are owned by just 2 companies: Google and Facebook. • 50% of people in the USA download zero new apps per month.
- 24. “Innovation should demonstrate a relative advantage over other options, ideally including the technology currently used for the task. Better technologies will be adopted, plain and simple. ” - Everett Rogers
- 27. Prospect Theory
- 28. • Outcomes are judged in terms of 'gains' & 'losses.' • Gains and losses are relative • "Losses loom larger than gains." (Loss aversion) Prospect Theory
- 30. Endowment Effect
- 31. Time
- 32. 3x
- 33. 3x
- 34. 9x
- 36. “Think of any night you did not watch Netflix,” he said. “We compete with drinking a bottle of wine. That’s a particularly tough one.” - Reed Hastings
- 37. The Value
- 45. = 8 = 11
- 46. The Journey
- 47. “Users are only ever in three states — they’ve never heard about it; they’ve tried it; and they use it. What you’re managing is state change.”
- 48. I don’t know you. I get you. I want to customise you. I’m considering you. User Familiarity
- 49. Promise of value. Delivery of value. Extension of value. Demonstration of value.
- 50. Acquisition / Growth Core Task Completion AdministrationOnboarding
- 51. Acquisition / Growth Core Task Completion AdministrationOnboarding
- 52. Acquisition / Growth Core Task Completion AdministrationOnboarding
- 57. Acquisition / Growth Core Task Completion AdministrationOnboarding
- 60. Promise of value. Delivery of value. Extension of value. Demonstration of value. Aha!!
- 61. Software
- 62. The Story
- 68. The Hook
- 69. Nir Eyal
- 74. • Videos that autoplay as soon as the previous one ends. (YouTube, Netflix) • Notifications that interrupt you with vague messages like 'Ben just posted something interesting.' (Linkedin, Facebook) • Images that load slowly forcing users to focus more intently. (Instagram) • Infinitely scrolling screens. (Everyone)
- 76. • Focus on progress. • Understand the forces of change • Constantly deliver value • Know your ‘Aha!’ moment • Remember the story • Understand triggers and rewards