Camille Trent’s Post

Motion to make The Underdog (Spoon) the official anthem of SaaS startups. All in favor, say aye. (But in all seriousness I was listening to this on my drive back from dropoff today and am subsequently feeling pumped for the week. Perfect way to start a Monday. That is all.)

You should format your resume in a way the hiring manager (and ATS) prefers. But you shouldn’t have to submit something you hate.    Why? Ultimately, it’s a reflection of you. It’s their first impression. Aside from that, confidence in your job search can change the way you present in an interview, or how much time you invest in a job app. If you’re not confident in your resume, optimizing your application may feel pointless. That's why we've created these new Design Mode tools in the Teal Resume Builder—to give you more granular control over the design details of your resume and submit with confidence. Features like: ↳ New customizable templates ↳ Control over margins, spacing, and padding ↳ Skills section formatting (bullet points, columns, and more) ↳ Custom accent colors, additional fonts, and editable section names ↳ Advanced settings for those who want to get super granular with spacing, line height, font size, and bullet points Dive in. Play around. Most of the features are free and we'd love your first impression of us, too. :) #job #career #personaldevelopment

The definition of buyer intent in SaaS is out of control. I don't buy the story most intent data providers sell. The fact that you visited some third-party site loosely related to my product category is not very interesting to me. Know what *is* interesting to me? If you visited a high-intent page on my site like: /Pricing /Product/Feature /Case-Study /Integrations /Demo /Signup When I've looked at website funnels, these are the pages I notice prospects visiting right before requesting a demo or signing up. It's also how I buy software. Rarely do I look at those pages unless I'm somewhat intrigued by the offer. Why would I? They'd be irrelevant and boring. Know what's even more interesting to me than high-intent pages on my site? If you took a high-intent *action* like: -Completed a self-guided product tour (think Navattic tour) -Made a free account -Signed up for free trial -Requested a demo Look, I get it. In the absence of stronger intent signals, we want to spin nothings into somethings. We want engagements, social views, contact data, and IP addresses = qualified leads. It might be better to reach out to unmotivated window shoppers than nothing. Then again, it might not. Time spent pushing people not interested in moving (aka 0->1) is time *not* spent on the people already in your store (0.9->1), waiting to be helped. Navattic wrote an interesting article on how to move from third-party retargeting and other lukewarm "intent" data to first-party data that got me thinking about all this. I'll link it in the comments. In many ways. it reminds me of the AudiencePlus philosophy on content--owned audience. Truth is, the people visiting you directly are *way* more valuable than people researching your general product category. Act accordingly. #marketing #cro #intentdata

The content, not the name or following, is the biggest factor in your success with influencer marketing. You can feel when a celebrity doesn't use the product they're selling. They're not as enthusiastic or specific. But it's so powerful when a real user talks about their success with a product. Even if they're not technically an "influencer." Paid ads are proof of this. You can pay for guaranteed distribution, but if the copy sucks and the messaging sucks, it won't matter how many people saw it. Even if you don't get much distribution from a killer creator, you'll get powerful evergreen content you can repurpose. Jay Desai, former head of growth at Trend, a DTC influencer marketplace, understands the creator economy better than most. He prioritized it as the #1 channel for both of his bootstrapped SaaS startups. I've been on both sides of the equation - the creator and the marketer recruiting and collaborating with creators. The incentives matter. We sat down to record our experiences with influencer marketing and how it works best in B2B in the latest episode of Rocket Fuel (startup marketing secrets and debates we wish we had when we started in SaaS). If you've thought about adding influencer marketing to your content marketing mix, this is for you. Episode link in the comments. #startups #contentmarketing #influencermarketing

How to create 100 pieces of content per week: 1) Start with recorded video (most versatile content type) 2) Starting with the transcript, convert video to text posts 3) Concert bite-sized text insights into different graphic types That's the overly simplified answer to how Stephen G. Pope keeps up his insane publishing cadence. Without trying, he made a great case for volume in content marketing. Most content marketers feel the need to stand up for thoughtful, quality content *over* volume. And there's good reason for that. Commodity content does not move people or business metrics. And AI makes bad content even easier to pump out. But the thing content folks conveniently leave out of our arguments is this: Neither does quality content on low volume or low reach. Sure, it you can get away with less content at a higher ACV, but you always need a consistent flow of content to achieve the ambitious business goals every funded startup SaaS business aims to hit. So while I'll continue to plead with myself (and whoever else will listen) to make something worth scaling first and foremost, eventually, you need to learn how to scale -- yourself and the content you produce. Stephen is a content ops mastermind. He came on Content Logistics to share the secrets to his success -- from LinkedIn to TikTok to YouTube content at scale. Check out the full Content Logistics episode in the comments (or search wherever you listen to podcasts). This and every episode is part of Marketers in Demand and produced by Tristan Pelligrino & Justin Brown. P.S. Please excuse the nasally voice. Was mid-cold when recording this. (Was worth the prolonged loss of voice though) #content #contentmarketing #marketing

“Why would I use an interactive demo when I could use a video?" I used to wonder this as well. Then we added demos to our site. Turns out buyers want to play around with your product BEFORE they sign up for it. They need to see if it will work for them. You can't get that when the person who eats, drinks, and breathes the product runs the video walkthrough. Some advantages of interactive demos I didn't realize until I saw them in action: 1) Engagement It's too easy to zone out during a SaaS product walkthrough video. With interactive demos you can’t move ahead unless you’re engaged. 2) Conversion Videos aren’t built for conversion. Interactive demos can have CTAs embedded throughout the entire experience. Which leads me to... 3) Insights Not only are there multiple opportunities to convert, but multiple touchpoints recorded, so you know exactly what's resonating or where people are getting stuck. This can also inform both marketing and product decisions. 4) Expensive updates Videos are a pain to update. Any time your UI is out of date you have to make an entirely new video. Instead of swapping in and out a few screens. The numbers support my anecdotal evidence. 5) Delivers on one of the best CTAs I've witnessed: See it in action. On top of all that, Navattic’s new recent report shows top-performing demos outperform video CTR by 2.5X. The full interactive demo report is finally live. Check out the full report below. #marketing #b2b #cro

"Most of marketing is executing the plan, not the plan." I listened back to my podcast with Eric Doty to find the hook from his episode. I quickly realized almost everything he said was good enough to be the hook. So here are 3 more hook-worthy Eric takes on marketing: "So many marketers talk about strategy and very few talk about the day-to-day execution." "Using your workweek properly is the actual tough part about being a marketer." "Figure out what good looks like then, step two, figure out what good looks like faster." In the latest episode of Content Logistics, Eric Doty shared: 1) Which content programs Dock started with and why 2) How he knew a channel was fully scaled 3) When to add the next program TL;DR Execution is harder than strategy. Proceed accordingly. This is part 1of a 2-part micro-series on content ops. Stephen Pope's part 2 is also live. More on that to come... Link to listen in the comments. P.S. Every episode of Content Logisitics is produced by Tristen and Justin at Motion's Marketers in Demand network. DM them or me if you're interested in sponsoring. #content #contentmarketing #marketing

We've all taken personality tests for work. Myers-Briggs, DISC - those don't capture *how* you work. I can know you're an Enneagram 7 and not know how to collaborate with you. Teal onboarding was different. They have a work-specific assessment quiz that's shockingly accurate. It doesn't just tell you about me, it tells you about work me. The results break down which things come easy and which things require more effort. Interestingly, Lia Zneimer and I were near opposites. Which I took as a positive. Complementary, right? Hoping we can start *and* finish more things. :) What's cool is we found that out week 1 vs week 30. That helps us communicate accordingly to move faster, knowing the potential blockers and accelerators. On top of the assessment, I was also asked to create a personal user manual. (More on that in a future post) Point is, you can avoid some uncomfortable convos and missteps by doing these two things. You can put people in better positions to succeed. Well worth the two minutes it took. Not sure how the results were so comprehensive and accurate with such little input, but it works. I'll link to the assessment below if you're curious. Fun team activity. #onboarding #personaldevelopment #careergrowth

Wrapping up my first day at Teal. 🎉 Here's why I'm here: 1) Mission Applying to jobs sucks. It's demoralizing. Even with strong connections and relevant work history, it's stressful. Nothing's guaranteed. After my first interview with Teal, I signed up. I made a quick resume with their LinkedIn importer (I hadn't updated my resume in years). Their Job Tracker blew me away (think CRM for job seekers). 2) Team & Leadership Great vibes from the entire team throughout the process. Even my references reached out afterward to let me know how impressed they were with Lia Zneimer. 3) Fit Teal's invested heavily in content from day one and, more importantly, has seen traction with it. They believe in it. The appetite for content marketing was a good sign. But Lia & David Fano also took the time to evolve the original JD after our first chat. 4) Product-Market Fit B2C is a pretty big pivot for me. Not every company has a product that can support high volume, low ACV. Teal does. I was super impressed with their growth over the last year. They've been crushing it. 5) Mutual Enthusiasm They were as excited about me as a candidate as I was about them. That mutual respect was huge. Ultimately, this decision came down to the mission. I just went through the job search process. Even with some of the unfair advantages of network and experience in the SaaS startup space, it takes a toll on you. It's difficult not to separate your worth from your job, to build the confidence needed to progress your career. I'm excited to help establish Teal as the "go-to resource" (as Dave Gerhardt would say) for career development. Here's to 2024 being the year where your career takes off! 🥂 #newyearnewcareer #jobsearch #career

Top 1% interactive demos convert at 32%. Top 25% convert at just 8%. Here are the 4X differences Navattic found: 1/ Contextual content - Tells a relevant story vs feature dumping. 15 steps, 25-30 words. 2/ Inviting + personal language: Easy, simple, love, you, welcome, custom - all are common words used in 1% demos. 3/ CTAs: Use multiple CTAs deeper in the demo (steps 11-15). 4/ STOP GATING DEMOS. 😤 Should be self-explanatory, but in case you need an extra nudge: 73% of top 1% demos are ungated. 5/ Visible promotion on site: 81% of top demos include a Take a Tour link on the site. 84% of those are above the fold, often in Nav bar. Navattic analyzed 18,000 interactive demos to extract these insights. Full 2024 State of the Interactive Product Demo coming soon. 🗓 If you boosted demo page conversions in 2023, what moved the needle? #marketing #plg #cro