Given 83% of all of our waters contain plastic microfibres and a 1/3 of this is said to come from the fashion industry, the only way we are going to solve issues like this is by raising awareness, encouraging people to be more curious and ask more questions.
Catwalk to Creation is the journey or two sustainable garments, in reverse. By following the supply chain we uncover what happens behind the campaigns that Ramzi (Moutran) and I have spent much of our careers shooting, to raise awareness on the fashion industry. In this particular series we focus in on the environmental side; one episode looking at synthetics & natural fibres, the other a next-gen solution.
While leading the conversation and making sustainability aspirational through powerful content we aim to deliver clarity to an often confusing and convoluted industry. We work closely with the UN aligning with the Sustainable Development Goals 2030 agenda and aim in advancing transparency in the supply chain, empowering the consumer to make a more educated decision when using their purchasing power.