How DevEx & DevRel can support Go-To-Market featuring Lee Robinson (Vercel)

Hear how Lee Robinson, VP of Developer Experience at Vercel, approaches the discipline of DevRel and the ways his team supports the organization’s go-to-market function.

In the conversation, Lee and Linda Lian, CEO & co-founder at Common Room, discuss:

• The ability of DevRel to be a key GTM contributor given its unique combination of deeply understanding the product and company vision as well as its close relationship with users in the community
• The importance of connecting your work to business impact by showing how the DevRel or DevEx team is a core driver of success for both the community as well as the business (and how those two are related)
• How to deliver the best possible user experience by bridging the gap between individual customer interactions and data-driven insights from across the entire community
• The criticality of living your company’s vision as a DevRel or DevEx team—for Vercel that’s iteration and shipping speed—so community members see, feel, and have confidence in the company’s ability to deliver on that vision