Cook Says Apple Is ‘Rolling the Dice’ on Future Products

  • CEO talks up iPhone, iPad sales, chip efforts to shareholders
  • Company bought 18 companies last year and in market for more
What Tim Cook Told Shareholders at Apple's Annual Meeting
Lock
This article is for subscribers only.

Apple Inc. Chief Executive Officer Tim Cook said he has "never been more optimistic" about where the company is today and where it’s heading. In a pep talk to investors, Cook said the iPhone maker is “planting seeds” and “rolling the dice” on future products that will just “blow you away.”

Speaking at the company’s annual general meeting in Cupertino, California, Cook reiterated that the iPhone maker is still on track to double revenue from services in 2020 from the nearly $25 billion in 2016. Referencing speaking notes on an iPad, Cook touched on several of the company’s product categories.