Marco Lüthy

Marco Lüthy

Zurich, Zurich, Switzerland
2K followers 500+ connections

About

TL;DR: Developer of all things web plus fiddly odds & ends.

With over 20 years of…

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Licenses & Certifications

Publications

  • Content Management for the Live Music Industry in Virtual Worlds: Challenges and Opportunities

    Journal of Virtual Worlds Research

    Abstract

    The real-world music industry is undergoing a transition away from the retailing and distribution of fixed objects (records, files) to the consumption of live, interactive events (concerts, happenings). This development is paralleled by the recent flourishing of live music in virtual worlds, which in many ways could become the epitome of its real-world counterpart. For the artists, virtual concerts are cheap and easy to organize, and can therefore be a viable alternative to…

    Abstract

    The real-world music industry is undergoing a transition away from the retailing and distribution of fixed objects (records, files) to the consumption of live, interactive events (concerts, happenings). This development is paralleled by the recent flourishing of live music in virtual worlds, which in many ways could become the epitome of its real-world counterpart. For the artists, virtual concerts are cheap and easy to organize, and can therefore be a viable alternative to performing in the real world. For the music promoter and marketer, virtual concert attendance can be traced and analyzed more easily than in the real world. For the virtual concertgoer, attending concerts that are happening a (virtual) world away is possible with a single click.

    Taking insights from both a survey among the Second-Life music practitioners and from our own prototype of a live music recommendation system built on top of Second-Life, this article shows that the technical infrastructure of current virtual worlds is not well-suited to the development of the content management tools needed to support this opportunity. We propose several new ways to address these problems, and advocate for their recognition both by the artistic and the technical community.

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  • MIR when all recordings are gone: Recommending live music in real-time

    Workshop on the Future of MIR, International Conference on Music Information Retrieval (ISMIR), Kobe, Japan

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Projects

Languages

  • English

    Native or bilingual proficiency

  • Swiss German

    Limited working proficiency

  • German

    Full professional proficiency

  • Japanese

    Elementary proficiency

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