Jennifer Nespola Lantz - Kickbox Blog

Email Images & The Inbox: Myths, Facts & Best Practices

Email Deliverability Unfiltered For over two decades, images have remained integral to email design. Whether they highlight a product, reinforce branding, or make the overall theme and aesthetics more pleasing to the eye, they are a crucial element in email campaigns. Images have the power to amplify messaging and drive

Getting Reacquainted with Inactive Subscribers

Email Deliverability Unfiltered Regardless of the criteria you put around the term “inactive,” one thing is certain: an inactive customer isn’t doing some essential action to make them meaningful to your program. Often, inactive subscribers are referred to as unengaged emails. There are a lot of best practices guiding

Exploring the Impact of Affiliate Marketing on Deliverability

Email Deliverability Unfiltered Expanding sales teams is one way for B2B companies to boost revenue and generate interest in their brand, and that’s awesome. But it’s expensive. If you are a B2C company, “do more marketing” is an easy fallback plan for expanding your footprint, increasing touchpoints so

Building a Case for Deliverability

Email Deliverability Unfiltered Deliverability is hard. Understanding it alone takes time, which is a personal investment. But maintaining it through research, testing, program changes, tools, resources and support is often a financial one that requires ongoing dedication. In this month’s Email Deliverability Unfiltered, we dive into building a case

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UPDATES to Gmail & Yahoo's Sender Guidelines

Updates to Gmail & Yahoo’s Sender Guidelines Since the Announcement in October On October 3rd, Gmail & Yahoo woke up email senders with their joint announcements around new sending guidelines that will be enforced starting in February of 2024. But as with most things, there’s a goal and

holiday email marketing

Holiday 2023 Recap: Sending Issues, Mailbox Provider Changes & 2024 Preview

Fourth Quarter Holiday Peak Season is notorious for throwing curve balls and keeping marketers and mailbox providers in a constant state of ‘sprint until you can’t sprint no more, then keep going.’ It’s that time of year, especially for retailers, where deals are dropping like hotcakes, stretching the

Testing Tactics to Improve Deliverability

Email Deliverability Unfiltered This month’s Email Deliverability Unfiltered explores testing strategies to boost inboxing: when, how, what, to whom, and more. If you’re having trouble reaching the inbox and want to improve the effectiveness of your email program, the best place to start is through a simple act—

email deliverability unfiltered

The Death of Email

Email Deliverability Unfiltered Last month, we contemplated the hypothetical scenario of a world without email tracking. This time, we take it a step further and ask the thought-provoking question: is there a life without email? What is it about email that makes it so resilient? Is there a conceivable scenario

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2024 Changes at Gmail & Yahoo

What you need to know about the upcoming changes at Gmail and Yahoo so you can be ready for February 2024 Updates from Gmail and Yahoo have been shared and released on their respective sites. We're also tracking them in our Updates to Gmail & Yahoo's

Preparing for No More Email Tracking

Email Deliverability Unfiltered This month we are going to do some theoretical preparation for if/when the email-pocalypse happens and the email world goes into a (temporary) tailspin. What is this email-pocalypse you speak of? A world where email tracking goes away. GASP! Don’t panic just yet, we’re

Optimizing Your Onboarding: Insights From the Experts

Email Deliverability Unfiltered This month we are exploring how to improve your onboarding process—whether you are onboarding onto a new platform OR onboarding your customers into your email program. In both cases, setting the proper expectations and following best practices are crucial to being successful and building and maintaining

How to Revive Inactive & Unengaged Subscribers Without Deliverability Issues

Email Deliverability Unfiltered Prepare to breathe life back into your email program as we tackle the challenge of reviving inactive and unengaged subscribers. With fall peak season fast approaching, it's time to bring those silent subscribers back from the 'undead' and reignite their interest—which is

email deliverability

Do I Have a Deliverability Problem?

Understanding what goes into measuring deliverability will help you understand when you have a problem. Whether you have a problem or not, understanding what makes up deliverability, is knowledge all email marketers should know. Good and bad deliverability can be the make it or break it aspect of your email

How to Fix Email Delivery Problems at Yahoo

Find out how to identify and address issues delivering email to Yahoo. Are your (bulk) emails to Yahoo bouncing and NOT delivering? If so, I suspect your first instinct is to ask, "BLARG (or something similar)! Who can I reach out to for help? How can I contact them

The Best Advice of 2023, So Far

We’re nearing the halfway point of 2023, and our blog is already jam-packed with topics and expert advice, from the future of email and handling bounces to fixing sender reputation and Gmail issues—and everything in between. All of this advice is supported by the incredible experts here at

Deliverability 101: Expert Advice for Getting Started

Email Deliverability Unfiltered Thinking I was the only one that fell into email, I quickly found almost everyone in this industry had a similar “How’d you get here?” story. So, in a field that is full of people stumbling into email roles, how does one become proficient? Be it

gmail

GMAIL UPDATES: Annotations, AI, & Account Updates

Check out what’s up and coming in the world of Gmail for end users, senders, and security. We have three updates to share with you! Just this week alone, two of those updates were shared by Gmail about what is now available and what is to come. We’ll

bimi

BIMI UPDATES: Onet & Gmail

BIMI keeps moving forward! Here are the latest updates on all things BIMI. We're dropping 2 udpates for you regarding BIMI! 1. Another mailbox provider is supporting BIMI! AND 2. Google is now supporting verified check marks! We’ve also updated our mailbox providers supporting BIMI and their

fix email reputation

How to Fix Email Reputation Issues: Troubleshooting Tips & Consulting Services

Are your emails going straight to the spam folder or, worse, being blocked altogether? This is a common problem for many email senders, leading to low engagement, conversions, and ROI. But don’t worry. There are ways to fix a poor email reputation to get you back in the inbox.

Understanding & Handling Bounces

Email Deliverability Unfiltered Bounces are a receiver’s way of saying, “Hey, I can’t accept this message.” Sometimes it’s an “I can’t accept this EVER” (like a hard bounce), and sometimes it’s an “I can’t accept this right now, I’m tired” (like a soft

email headers

ICYMI: Behind the Scenes: A Closer Look at Email Headers for Better Deliverability

Kickbox & Certified Senders Alliance Deliverability can often seem overly technical, but it doesn’t have to be, and optimizing for better deliverability is something every sender can do. All through the magic of email headers. Certified Senders Alliance (CSA) recently hosted a webinar about email headers with deliverability experts