“Philippe was in charge of media relations at IBM Belgium-Luxembourg, managing the reputation of the company with many different stakeholders. He built and maintained great relationships with news outlets, journalists and correspondents, and this combined with researching story lines and creative positioning, resulted in positive headlines and feature stories. As a well rounded comms professional, he also successfully managed several crises. Because of his early and hands on experience with new publishing technology such as blogging, he was also part of an international team integrating social media in corporate communications and outreach, influencing IBM Belux' reputation positively. ”
Services
Education
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INIREP - Institut International des Relations Publiques
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Licenses & Certifications
Publications
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Mastering Crisis Communication with ChatGPT: A Practical Guide
PublishDrive
"Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive statements, key messages, and plans for crisis communication.
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The PR Tool Shack Weekly Newsletter
Self Published
A weekly digest of productivity tools for Public Relations & Communications professionals carefully curated by Philippe Borremans
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Here comes the science bit – concentrate!
Communications Director
Whether talking about the Higgs Boson particle, dark matter or artificial intelligence, storytelling, demystification and stakeholder relations play their part in complex science communications.
Other authorsSee publication -
Tactics and Tools Required for Digital Marketing
Chronicle.lu
"Philippe Borremans, public relations consultant, said that if we keep on thinking within boxes, digital marketing will not work. He told that his first experience of online marketing was in 1997 when he was monitoring a pressure group on a forum. Working online, he advised, is all about tactics and tools. Companies need digital strategies within their overall marketing strategies, across all business sectors. He also explained that email remains the strongest tool to reach people, more so than…
"Philippe Borremans, public relations consultant, said that if we keep on thinking within boxes, digital marketing will not work. He told that his first experience of online marketing was in 1997 when he was monitoring a pressure group on a forum. Working online, he advised, is all about tactics and tools. Companies need digital strategies within their overall marketing strategies, across all business sectors. He also explained that email remains the strongest tool to reach people, more so than social media. On strategy components, messaging is often misunderstood, with metrics required to measure the return on investment."
Other authorsSee publication -
European Companies Stay the Long-Term Course Toward Social Business
Forbes Magazine
A strong overview of European business and the social enterprise written by Rawn Shah including a detailed overview of the social media and collaboration project I run at Van Marcke.
Other authorsSee publication -
The Electronic Evolution of the Written Word
Communication Director Magazine
Over the past 10 years, the world as we once knew it has changed drastically. We now live and work in an environment where social media provide a platform for the sharing of experiences, ideas and knowledge. The dynamics of marketing, communications and customer relations have changed forever thanks to social media and a network of connected devices in a global environment...
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Support & Enhance your Crisis Communications plan with Social Media
Communication World
Many communication professionals are faced with a minor or major crisis during their career. And let's face it: Whatever training we received, we're never fully prepared to deal with all the eventualities that develop during such an event, nor can we be prepared for all the variables that come into play. We plan for the worst and do our best with the resources we have at our disposal.
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Looking through the (Intranet) portal - Interview
Communication World
Internal communication and intranets are not what they used to be. As new media tools create new ways of communicating in the world at large, they are redefining the boundaries that used to separate internal from external communication.
Other authorsSee publication
Projects
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Pan American Health Organisation Emergency Risk Communication Workshop - Trinidad & Tobago
A PAHO commissioned workshop on Emergency Risk Communication for Vector Control professionals in the Caribbean region. Over the 3 days we delivered training on ERC planning, Community Engagement, Media Relations and the use of Social Media in Emergency Communication.
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ONSSA - Rabat: Institutional & Crisis Communication Audit & Strategic Planning
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Long term project to audit the corporate and crisis communication at the Moroccan Food Safety Organisation (ONSSA) and deliver both a strategic communication and risk communication plan. Project onsite in Rabat at the ONSSA headquarters.
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ECOWAS Risk Communications Capacity Building in Benin for the West African region.
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The mission consists of “Capacity development”, with a focus on strengthening of health human resources in pandemic prevention/outbreak management. Based on the needs assessment of capacity development in the field of pandemic preparedness and leadership, we will develop curricula and training materials and carry out training-of-trainer measures in relevant communication and coordination skills for disease control. This will pave the way for training in the health care systems in the ECOWAS…
The mission consists of “Capacity development”, with a focus on strengthening of health human resources in pandemic prevention/outbreak management. Based on the needs assessment of capacity development in the field of pandemic preparedness and leadership, we will develop curricula and training materials and carry out training-of-trainer measures in relevant communication and coordination skills for disease control. This will pave the way for training in the health care systems in the ECOWAS member states.
Honors & Awards
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Wag The Dog FM in New & Noteworthy on iTunes in less than 5 episodes
iTunes
My weekly European PR podcast has been listed in the coveted New and Noteworthy section on iTunes in less than 5 episodes.
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Best European PR blog
Communication Director Magazine
My blog, Conversationblog.com was voted "Best European PR blog" in 2014 by the readers of Communication Director Magazine
Languages
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English
Full professional proficiency
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French
Native or bilingual proficiency
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Dutch
Native or bilingual proficiency
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Spanish
Limited working proficiency
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German
Elementary proficiency
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Arabic
Elementary proficiency
Recommendations received
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