Details
Summary:
Join the PRCA for a half day virtual conference in partnership with CARMA, to discover the latest insight, trends and opportunities impacting public relations measurement.
Event Type: Conference
Event Overview
As the communication landscape continues to evolve, it's crucial to keep pace with the latest tools and tactics that help you prove the value of your PR efforts. Join PRCA and CARMA at this year’s Measurement conference, where we'll explore the most effective ways to measure the impact of your campaigns, optimize your PR strategies, and demonstrate the ROI of your communications efforts.
In support of AMEC’s global measurement month, our half-day virtual conference will feature a series of insightful sessions led by industry experts, designed to provide attendees with valuable knowledge and actionable strategies to enhance their PR measurement practices and stay ahead in the ever-evolving world of public relations and communications.
Whether you're a seasoned PR professional or just starting your journey, you'll find valuable takeaways to enhance your measurement and evaluation practices.
Agenda:
| Time | Session |
| 14:00 | Keynote: Latest Trends in Comms: What it Means for your Measurement - Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, CARMA |
| 14:30 | Case Study: Driving Honda’s evaluation programme forward for better consumer insights - Nik Pearson, Head of Corporate Communications (Automobile & Sustainability), Honda - Jennifer Sanchis, Insights Consultant,CARMA |
| 15:00 |
Panel discussion: Navigating the Future of Measurement and Insights |
| 15:45 | Comfort Break |
| 16:00 |
Keynote: A Sector-Led Approach to Measurement: Coming Together in a Common Cause |
| 16:30 | Keynote: Measuring Your Reputation - Orla Graham, Insights Consultant, CARMA |
Full speaker list to be announced shortly.
Sponsored by:
This event is worth 15 points in the PRCA CPD Programme.
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