These 17 Swing Voters Have a Very Clear Message for Donald Trump
Donald Trump?
America In Focus
These 17 Swing Voters
Have a Very Clear Message
for Donald Trump
These 17 Swing
Voters Have a Very
Clear Message
for Donald Trump
When Donald Trump was president, you rarely heard Trump voters blame him when anything went wrong; it was the Democrats’ fault, usually, or the deep state or Robert Mueller or the F.B.I. or was due to any number of conspiracy theories. Which is why it was striking, during our focus group with 17 swing voters last Thursday, to hear so many of those who voted for Mr. Trump in 2020 say that they blamed him for Republican candidates’ performing poorly in last week’s midterms.
Turns out they were just getting started.
When we asked the group a moment later for a word or phrase to describe Mr. Trump, the once-foretold red wave was replaced by a wave of exhaustion, annoyance and frustration — a wave that only grew in strength when we asked them to react to Mr. Trump’s likely plans to announce a new bid for the presidency on Tuesday night.
“He ran for re-election and lost. He should go away,” said one Florida voter who backed Mr. Trump in 2020. An Arizona voter who also supported Mr. Trump said, “I feel like he'll be doing it for revenge. I'm not going to be voting for him this time.”
These swing voters — described this way because they split their votes between parties and are not hard-core partisans — were not the group of Mr. Trump’s dreams. Still, several of them credited him with a strong economy and Russia’s not invading Ukraine on his watch. When our focus group moderator Frank Luntz asked the participants if they agreed with the statement “Donald Trump’s record was good, but his personality is bad,” 14 of the 17 swing voters raised their hands.
Another revealing moment came at the end of the focus group, when we asked which party had better candidates running in the midterms. Eight participants who tend to vote Republican said they thought the Democrats had better candidates — another implicit rebuke of Mr. Trump, who prided himself on endorsing and championing his preferred candidates last week.
As Mr. Trump looks ahead to 2024 — not to mention President Biden, who came in for some tough feedback as well — the focus group is a sign that he can’t count on his onetime voters to simply fall in line again.
Give me one word to describe how you felt as you filled out your ballot for last week’s elections.
Hopeful.
Optimistic.
Cautious.
Apprehensive.
Conflicted.
Economy.
Disappointed.
Hopeful.
hopeful frame of mind? Did you cast your vote in a
positive, hopeful frame of mind? 11 people raised their hands.
Tell me why you were hopeful.
In New York City, there’s a lot of publicity about crime. I was hopeful that perhaps the candidate I was going to vote for would cause a decrease in crime, would work on crime, on fighting crime.
I agree with that.
I was hoping we’d get divided government. I held my nose and voted for Herschel Walker because I wanted a divide between the presidency and the House and the Senate. The presidency has become so powerful that I think it takes both houses to balance Biden.
I think you need divided government to keep everyone in check.
When one party has total control, one group of lobbyists runs everything.
Give me a few words to explain why you voted the way you voted for Congress.
Oh, my gosh. Trust, hope, progress.
Lesser-evil candidate.
Integrity, diversity, experience.
Extremist, voted against.
Inflation, economy, homelessness.
OK, Zach, you’re the first person who mentioned issues. So tell me, which is a bigger influence on your choice for Congress? The issues, the attributes and the personal traits of the candidates?
This is what I think is the problem with our election: We should be voting on issues.
I picked attributes because I didn’t really like either candidate. I literally said, “I can’t vote for the Republican. I’m voting Democrat this year for the first time ever.” For me, as soon as you say, “Donald Trump won in 2020,” I immediately toss out everything else you have to say, including things I probably am for. You are done, and I will vote for the other person.
I agree. If you are a denier, then I may not vote for the other guy, but I’m not going to vote for you.
The attributes and the issues go together. You need somebody that’s proactive to take care of this homelessness that we have in L.A., this crime that we have in L.A.
I don’t care if they’re likable. Can they get the job done? My boss doesn’t have to be likable. I don’t need to like my boss. Is he getting the job done? I’m not voting for a friend.
Is there an example of a candidate you voted for because you found the person likable, trustworthy, honest, even if you didn’t agree with the person on every issue?
I actually voted for Lee Zeldin [the Republican nominee for governor of New York]. I am a Democrat. I feel that Kathy Hochul, who is the current governor — what she says she wants for us as a state, she’s not able to produce. While I don’t necessarily agree with everything that Zeldin believes, I just feel that he’d be able to tackle crime.
Have you been affected personally by crime or just more concerned about it?
I’ve never been attacked. However I have a number of friends, some very close friends who are Asian who, at the beginning of Covid, were physically assaulted. And I know of other folks who were assaulted. These are very, very good friends of mine.
I’ve voted Republican every year until Joe Biden ran against Trump because I just can’t stand Trump. This year I voted for Beto O’Rourke, because I was tired of Greg Abbott’s lack of empathy towards the gun violence, mass shootings we’ve had in Texas. And the power grid in Texas. I believe Republican policy is better policy in general, but I felt like my vote was to send a message.
I know there are a couple of you who switched your ballots. Please tell me why.
I’m an independent. I voted for Mark Kelly, a Democrat, over Blake Masters for Senate in Arizona. That was a really tough vote for me because, policywise, I would have preferred to vote for a Republican. But Mark Kelly, to me, is a little bit more moderate, to where Blake Masters is a very, very, very, very, very extreme conservative. As much as I wanted the Senate to flip, I just wanted to go with the more moderate candidate. And looking back, I almost regret that decision because of the balance of power thing.
Did you support Kari Lake?
I did. The reason why I voted for Lake is because she’s actually outspoken. And she seems like somebody who’s going to get stuff done. And a lot of the issues, not all, but a lot of the issues, I’m more on her side.
I voted across the aisle selectively. Kathy Hochul still hasn’t said that crime is a big deal, even when it ended up on the news that a woman was murdered by her estranged husband because the husband could just get out of jail quickly. It’s like, “We say we care about you, but we don’t really care if you actually die or get hurt.”
For the gubernatorial race, I liked Wes Moore. And I’m actually pro-life. I want someone who has a sound mind and has rational judgment. And I got more of that impression from him. And the fact that he served the country, he presents well — just something about him just kind of spoke to me. I didn’t necessarily agree with all the issues.
Are any of you single-issue voters?
Crime for me was No. 1. Absolutely a deal breaker.
Was abortion the No. 1 issue for any of you? None of you.
Were any of your votes Tuesday motivated primarily by support of abortion rights?
So I voted for Joe O’Dea for Senate. Because he basically said he was OK with having women make their own decision. And it was maybe one of the first Republicans I’d heard say that.
What is your No. 1 issue?
The economy.
This is very important, from a pollster’s perspective, trying to figure out what is the right way to ask this question. The public said that the economy was more important than abortion.
I think age 30 and under, they only voted on abortion.
I’m going to ask for a one-sentence answer to this question: Why did Republicans do much worse in the midterm elections than everyone thought they were going to do?
The Trump factor. Jennifer said something earlier about election deniers. I’m guessing there’s a lot of Republicans who hate Trump.
Young people. One-issue-voting young people.
The pendulum swung back the other way.
I’d have to say probably the Trump factor.
The Trump factor.
Yeah, Trump.
Fear of extreme Democrats switching to fear of extreme Republicans.
Unqualified candidates and the Trump factor.
The Trump factor.
The Trump and the abortion factor.
The silence or refusal to debunk extremism. Trump’s influence.
Trump derangement syndrome and single-issue young voters.
A lack of moderate Republicans.
Extreme Republicans.
The people are brainwashed.
I’m going to push back, Frank. Not all did. We had some big wins here in Florida, in Ohio. Kemp won, DeWine.
Disappointing candidates.
I’m going to ask you for a word or phrase to describe Donald Trump.
Persistent S.O.B.
Done.
Lying narcissist.
Threat to democracy.
Effective.
Toddler.
Egotistical.
Crazy.
Narcissist.
Narcissist.
Polarizing.
Good policy, bad personality.
Polarizing.
Astoundingly reckless.
OK. Be honest with me. How many of you voted for him in either 2016 or 2020? [Twelve people raise a hand.] I have never had a candidate where 12 of the 17 people voted for the person and now have negative points of view. How do you explain that?
Who he ran against is what changed my mind. I voted for him against Biden.
I voted for Trump in 2016, but I did not vote for him in 2020. I was all for him the first three years. I just think when the coronavirus came and how he said just three, four weeks after the virus that this was all going to be gone, and we were going to take off like a rocket ship. And I gave him chance after chance. When he went in the hospital in October, came out a couple of days later, I was hoping he would say this is a pretty serious virus, but instead he just kind of laughed it off. So he kind of lost me in his last year.
He’s the world’s best actor and also the world’s worst actor. I wouldn’t say tricked us, but he came across as someone that was going to do all these wonderful things, that was going to dredge the swamp. And in actuality, he entered office, and he did just the opposite. I feel in many ways, he destroyed the country, not necessarily with policies but emotionally.
Trump is probably going to announce that he’s a candidate for 2024 on Tuesday. What is your reaction?
He shouldn’t be doing it.
He ran for re-election and lost. He should go away.
He has not finished his job. He’s got more work to do.
I feel like he’ll be doing it for revenge. I’m not going to be voting for him this time.
I think it’s bad news, because I think DeSantis is the clear Republican candidate for president.
I think he’s posed as a danger. He’s only running for himself to escape his crimes.
Fear of what he can do to the country.
I’d rather have DeSantis, but Trump’s better than Biden.
He’s toxic. He makes it too divisive, but I agree with the last speaker. Anybody but Biden. I would hold my nose. I would fight, kick and scream, but I would rather have Trump than Biden, but I’d rather have any Republican than Trump.
Better than Biden.
Laughable.
Why would you do this again? You don’t have the people who support you. A lot of people don’t like you now. And something that everyone thought you’d be good at — dealing with a foreign virus from China — you did very poorly at.
What’s one word or phrase you’d use to describe President Biden?
Just neutral.
Just ignorant, out of touch.
Determined.
Not good enough.
Weak.
Retirement.
Sorry. I’m struggling with this. He seems like a great guy, but not good enough to be president.
Incompetent, clueless, brain-dead.
He’s a puppet of people behind him that are pushing a progressive agenda.
Middle of the road.
When he said, if you don’t vote for him, you’re not Black, I was very offended by that statement.
I respect him as the president, but he’s old, tired, and the Democrats are stuck with him.
Creepy uncle.
Fake.
Inadequate.
Sleepy Joe’s out to lunch.
Yes, he’s elderly. He doesn’t remember some of the stuff that he says. But a lot of the way he’s speaking is because he’s stuttering, and he’s covering it up. I say that as someone who is a severe stutterer and grew up being unable to even utter a single word. Biden doesn’t admit to everybody, “Hey, by the way, I’m stuttering.” No. He hides it. He’ll block. He’ll change words. So while people may criticize him and his politics, I think a lot of the criticism is based on that. To see a man who stutters and is now the president, regardless of whether you like him or not, is really unbelievable.
In a sentence — Joe Biden, running for president again. Your reaction?
More misery, more expensive.
Predictable.
Disastrous.
Do not do it.
Just retire. He should retire.
Eh, I mean, I think there should — or definitely more competent people, people who know what they’re doing, people who are not weak and just a lot of things, but he’s not insane.
I’m apprehensive because I really fear, “Who would run in his place?” And we’ve got such extreme politics, I fear that we’re going to get a Bernie Sanders type. And that’s going to be unacceptable to me. So I mean, the reason why I voted for Biden in ’20 was I thought he was going to be a moderate, but the fact that he isn’t a moderate has been a real problem for me.
I just think he’s too old. We need someone stronger.
If he’s running against anyone other than Trump, it will be harmful to the Democrats.
Completely asinine insane.
Unpopular opinion, but I think he’s doing a good job. I’d vote for him again.
And yet you consider yourself a Republican.
I may be a reform Republican, but I mean, we’re facing unprecedented challenges. And these problems aren’t going to solve themselves in months — that he inherited. And we’re starting to see inflation start to ebb.
I don’t think he’ll survive, physically and mentally, just with what’s thrown at him.
I think Democrats are going to have to take their medicine and support him. Stacked up against the likes of DeSantis or Nikki Haley or Kristi Noem — the red wave that was supposed to happen on Tuesday might happen in two years.
No one else will step forward if he announces it, no other Democrat. And we’re going to have a repeat, and those people that don’t want to vote for Trump might have to vote for him again.
OK. No matter whether you like him or not, what do you like best about Donald Trump? I want to get some positive responses about him, and then we’re going to do the negative.
I like the fact that, at least early on, how he presented himself was that he wanted to drain the swamp, that he wanted to change Washington.
And did he drain the swamp?
No. He added to it.
Someone else?
Bold and decisive with foreign leaders. They weren’t going to mess with us. Three point five percent inflation rate, and as opposed to 9 percent, when he was in office. Unemployment, 3.4 percent. I’m just saying that the gas prices are less than — they’re double, almost double what they were before he left office.
I thought, “Good social policies, good fiscal policies, good foreign policy.” He’s just a bad dude.
I thought it was good that he went after China. They’re gaining too much power, and we’re relying on them too much for key things that we need in our economy. We found it in the Covid pandemic. We need to basically wean ourselves off of China, at least a little bit.
I like that he was strong on the border. I love that he was strong on the border.
Give me the bad tweets from a guy that scares people like Putin and Xi. If you are weak, then you will be tested. It’s a lesson that’s been learned for thousands of years. The one thing I’ll say about Trump — and I do not like this man — he did not get messed with because they knew that he would strike back.
Ukraine would not have been invaded if he was still in office.
Foreign policy was phenomenal. Unemployment down, gas prices down, inflation down, minority unemployment down. He invested in minority communities. He invested in H.B.C.U.s. He did more for the Black community than any Democratic president has ever done. Covid derailed his presidency and lost them the election, in my opinion.
record but a bad personality? Do you think Donald
Trump had a good record
but a bad personality? 14 people raised their hands.
OK. And now I want to hear the bad parts. What do you dislike most about Donald Trump?
I mean, I loved him. I voted for him twice because I loved seeing how everything ran. But stepping back from that whole every single day something crazy would happen — it’s just nice to have a bit of a break from that. And then we get to see how pretty toxic he was.
All the tweets and the attitude. It’s nice to be back to some normalcy. Like I said, I think his policies were spot on. He did not run good campaigns either time, but he had good people behind him. And he had that in the White House, too, good people behind him, good people in the agencies, but just the coarse attitude, the personality.
I love what Greg said. He made excellent picks when he picked his cabinet and his staff, and they’re all that protected him. He was lying at every turn, and they were trying to protect him from himself.
Can I add? And again, his Supreme Court picks were fantastic.
Yes. Superb.
I don’t think he has an honest bone in his body. Every statement from him appears to be false and self-serving.
He didn’t try to bring us together in any way, shape or form. He was totally focused on dividing us.
I agree he divided us, especially with overrunning the Capitol that day. That was just horrible.
Yeah. I mean, I agree with everything that’s been said already. He was extremely polarizing, just misogynistic, racist in a lot of his comments, just constant drama. He caused a lot of drama.
So here’s the Powerball question. The election is held today. It’s Donald Trump versus Joe Biden, and you can vote for either of them, or you can explicitly say, “I would not vote.” But you have to choose Trump, Biden or not vote. Who chooses Donald Trump? [Nine people raise a hand.] Who chooses Joe Biden? [Six people raise a hand.] Who will not vote? [Two people raise a hand.] Emma and Greg, you’re not going to exercise your right to vote if that’s the choice. Why not?
That is my choice. I’m going to vote for the rest of my ballot.
I just don’t really like either. I’m not lying to myself.
OK. I want to try something here. If the election is between Donald Trump; Joe Biden; Joe Manchin, the Senator from West Virginia; or not voting — you’ve now got four choices, Trump, Biden, Manchin, not voting — who votes for Trump? [Six people raise a hand.] Who votes for Biden? [Two people raise a hand.] Who votes for Manchin? [Six people raise a hand.] Why would you vote for Manchin?
He’s a moderating influence and willing to work across the aisle.
He stops that reckless spending most of the time, the best he can. He’s not afraid to be the one or two holdouts in a vote. He’s more of a conservative Democrat, which kind of aligns with my views.
He’s got a ton of integrity, and he’s really trying to do what’s best for his constituents.
I completely disagree with that. He’s got a ton of integrity, but he votes almost 100 percent of the time with Biden. He may push back. The last deal he did, which put through this massive spending bill that caused this inflation, the last deal he did, he did because he got a pipeline to West Virginia. He’s a fraud.
No, he’s a master politician.
nomination in 2024 was DeSantis or Trump,
would you choose DeSantis? If the only choice for the
Republican nomination in 2024
was DeSantis or Trump,
would you choose DeSantis? 14 people raised their hands.
Zach, why DeSantis?
I really loved how he handled the pandemic in Florida. And Florida is thriving.
Francesco, why DeSantis?
Yeah. I mean, honestly, it’s a fresh face. He’s determined, and he certainly can govern. And Florida, yeah, it is thriving.
He’s like Trump without the ego, without the scariness.
Are there any Republicans other than Trump or DeSantis who you would like to see run and would consider voting for?
Glenn Youngkin, Chris Christie and Nikki Haley.
Tim Scott.
Tim Scott.
I think Tim Scott is a problem solver. And if he were to be elected president of the United States, it would really change some decades-long voting habits among several Blacks to see him as a Black Republican in power on a national level.
Do any of you think Donald Trump was re-elected president in 2020, that he is the legitimate winner of 2020?
At the time I did. Look at what’s happening in Arizona right now — the vote is so slow. And little did I realize it has everything to do with checking signatures and all that sort of stuff, but at the time, I just felt like the vote was being stolen. Anybody else still believe that the vote was stolen?
Let’s say Donald Trump were on this Zoom right now. What would you tell him?
Please, please sit back down. No one wants to hear what you think about yourself. This is not all about you. This is about the country.
Don’t ruin what little legacy you have.
I’d just like to see what his agenda is. What are his plans? What does he want to accomplish in 2024 and beyond?
I just think his ego is too big to even listen to any one of us, but I would say, “Just don’t do it.”
What, if anything, are you going to do differently? What are you going to change? And why should we vote for you?
Stop trying to divide America, and go away.
I am going to echo Natalie. Just please stop dividing America and go away.
You had the right policies. You were a great president the first two years. You had everybody allied against you, and you’re a great fighter, but your time has gone. It’s time for you to step back, support Ron DeSantis. He has got your policies. Let him finish what you started.
I’d say, “Be a president, to be a leader. Don’t be childish with election fraud and your other childish stuff.”
OK. I’m going to flip it. Joe Biden just came onto the Zoom. What would you tell Joe Biden?
I’m proud of you, but you need to step back.
Mr. President, you and your party are not entitled to the Black vote just because.
I don’t know if it would have any effect. I don’t think he’s competent. There’s nothing I could say to that man.
What more or what are you going to add in the second term that you haven’t done? What are you going to build on? Why aren’t you fulfilling all the promises that you set out in the first term?
We need some backbone — somebody with backbone to step against the progressive mob as well as the extreme conservatives.
I think I’m going to say basically what Walt said. I’d tell him, “Stand against the crazy progressive wall,” but also, “Someone, please don’t just do the corrupt things and give more to the ultrarich and ultrarich companies, all doing very little, if anything, for people who actually need help.”
You’re not the moderate I thought you were. The country has not come together under you, and if you come forward, other candidates will not step forward.
I would say that you saying that if you don’t vote for my party, democracy is dead is the most fascist statement I’ve heard come out of an American’s mouth in my entire life. What happened to moderate Joe? You’re now a progressive fascist, and you’re incompetent, and your brain’s not all there, and you need to go.
You’ve had two years to endure the storm. We need to see improvement in the next two before the next election.
Coming out of this election, thinking about the country — what are you most hopeful for?
I’m most hopeful that there’s an ounce of moderation left in Joe Biden, that the House becomes Republican, hopefully the Senate as well and they’ll start talking to each other and start working for the country instead of for their parties.
I’m most hoping for people to get more engaged in the voting process, but at the same time, vote more objectively than just on emotion.
I would just like to see the economy more stabilized. I mean, I’ve got two sons that are trying to buy a home, and they just can’t afford it. I mean, they’ve saved up everything they can, and they can’t afford it. And me, I love going home to visit my family in New Zealand, and it’s triple the amount just to go home now. It’s crazy. Yeah.
I’m hoping that we get a handle on the recession, and I’m cautiously optimistic that with, hopefully, with the House or hopefully more of a balance of power, that things will stabilize.
I just want this country to succeed. That’s it.
I’d like to see us get back to where we were pre-Covid. It’s changed the way people act, the way people treat each other, the way we conduct business, the way we live. Life’s different.
What I’m hoping for is for people to have dignity. If you work a 40-hour job each week, then at least have enough money to live on.
I’m hoping for the economy to get better and for the student loan forgiveness to happen.
Chin down, but we got to dig. We got to bring the pipeline, the oil. We got to get oil. Energy is going to be through the roof, especially here in Massachusetts. Let’s get some oil here from right here in our country.
I’m hopeful for divided government and hopefully that each side will start working with each other, start listening to each other, be open to each other’s ideas. Neither party is totally correct. We have to try to find a way to bridge the gap.
I’m most hopeful that things have gotten so bad that it awakens a new — some younger folks that are logical, reasonable thinkers to get into politics and get some of these old partisan career politicians out.
I’m hopeful for someone like Walt in Washington — someone that is bipartisan, not too extreme on either side, with either party, hear each other, work together — and for the inflation to cool.
I also would vote for Walt. I believe in our country, and I believe in capitalism. I think the checks and balances are what’s going to bring us together. We don’t all agree, and we shouldn’t all agree. That’s what makes our country great, differences of opinion. I’m very hopeful we’ll get there again someday.
My final question: Who had better candidates this election cycle, Democrats or Republicans? I’m asking about the country, but you can answer for your state, too. If I asked you who had better candidates, Republicans or Democrats, who would say the Republicans have better candidates? [Four people raise a hand.]. Who would say the Democrats had better candidates? [Nine people raise a hand.]
but this time around, thought that the
Democrats had better candidates? Who tends to vote Republican,
but this time around,
thought that the Democrats
had better candidates? 8 people raised their hands.
I believed in their integrity and trust. And I may not always agree on the issues, but I believed that person was going to do the best for the state, country, whatever.
I’m just speaking for Maryland, not for the entire country, but in my state, I voted for more Democrats because I thought that they, overall, were the better candidates, just in terms of not just the issues but just in their delivery, their presentation and my belief that they’re going to represent the interests of the whole state well.
I would just say a better type of people in general.
Nationally, you had folks that weren’t election deniers. You look at Pennsylvania. You had two moderate candidates that fit the persona of that state, and they wound up beating the Trump-appointed or -recommended candidate.
Well with inflation, abortion, Biden’s approval rating, what should have been easy was not because of their extremist messaging.
I voted for Blake Masters, but I do believe that Mark Kelly was the better candidate. He’s even-keeled, balanced, and a lot of people like him.
The Republicans had too many election deniers, and we don’t need that division. We need people that believe in our election system.