Due to the multi-faceted aspect of Developer Relations, this team can help your company adoption in many ways; ranging from marketing message amplification to SDK adoption. Any good Developer Relations team is driving adoption of your product and advocating for your value proposition in the community. But, how do you measure the impact of advocacy? This session will provide examples of unleashing the full power of Developer Relations, the impact it can have on your organization, and how the right metrics can amplify this value through measurement and goals.