Karl Hughes’ Post

There are two parts to successful marketing: ✌️ - Strategy (10%) - Consistent Execution (90%) You need a solid strategy to ensure that you're investing time in the right tactics, but you rarely want the person doing strategy to do all your execution work. This is why companies struggle when they hire a "do everything" marketer. 🏃 They're either overpaying a strategic marketing leader to spend time on execution tasks (many of which they're probably not good at anymore), or they're bringing on someone too junior to lead strategy. The solution? Budget for both strategy and execution, and plan on having different people to do both. Good marketing agencies can be useful here as they'll put both strategic and tactical people on your account, but you can also do it in-house with a fractional CMO and freelancers to manage the tasks. How have you solved this problem? Are you leading marketing strategy yourself or have you figured out how to hire someone for it?