"These race cars are like life, they are powerful and there is a lot of energy," said Koons. "You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it‟s really to connect with that power."

As part of his creative process, the artist collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it‟s standing still.

Jeff Koons, one of the most celebrated artists of our time, was born in York, Pennsylvania, in 1955. Mr. Koons‟ work has been exhibited internationally and is in numerous public collections, including the Museum of Modern Art (New York, NY), Whitney Museum of American Art (New York, NY), Guggenheim Museum (New York, NY), The National Gallery (Washington, DC) and many others.

The BMW M3 GT2

  • a 4.0-liter V8 engine
  • displacement: 3.999 cm³
  • power output: 500 bhp
  • top speed: 300 km/h

After its world premiere on June 2, 2010 at the Centre Pompidou in Paris the BMW Art Car competed at the 24 Hours of Le Mans on June 12, 2010. The car designed by Jeff Koons and driven by Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE), turned out to be a true fan favourite. It started with the number 79 – a tribute to Andy Warhol‟s BMW Art Car from 1979 – but then struggled with technical problems and had to retire after only five hours of racing.