I help you get more out of your content marketing, with repurposing and distribution | Publishing weekly at news.justinsimon.co
There's 1 lie that's killing your content strategy. Here's what I've learned over the last 10 years ↓ #contentstrategy #contentrepurposing #contentdistribution
Nothing can kill my content stragety, because I don't have a content stragety.
Brilliant strategy. Less is more.
Content stragety is definitely what it feels like some days
Exactly as you mentioned Justin Simon. Need to repurpose content wisely to not get crushed in the content creation hustle. I am getting my content system ready to get it repurposed periodically. 👍
Working on new stuff very soon & plan to use so much from your repurposing roadmap, Justin. Love the way you break this concept down, man!
There are still so many brands that think creating a ton of content in a ton of places means they have more coverage and "visibility". That's just so not true.
Podcasts are powerful tools that make the rest of the content easy to make.
More does not equal better results. Hard lesson to learn when you’re caught up in a hamster wheel that’s been running for a few years before you came on the scene. 🐹
Agreed you don’t need tonnes of content. It needs to be the info prospects are looking for and need help them on their journey. The strategy above depends on having multiple channels for repurposing. Which when figured out can be really advantageous.
Director of Marketing @Big Interview 💙
1yPeople always worry about repeating info with content repurposing... But not only aren't people flocking to blogs anymore, they tend to pick one style of content that works for them and stick to it. If you publish a video and an article on the same subject it doesn't mean the same eyes will see both.