PR Futurist | AI and technology for PR, Comms and Corporate Affairs | Measurement and Analytics | Reputation and Crisis Comms
Gizmodo has published an 'exposé' of TikTok's messaging, which looks more like it has been hoodwinked by one of TikTok's competitors into writing a falsely negative story about TikTok. It goes to great length and uses alarmist language to expose the answers TikTok executives are meant to give to questions from journalists or in broadcast interviews. Except there's nothing much alarming about any of the answers and they all appear to be factual. Gizmodo's sensationalist story even expresses alarm that the same answers were given to politicians. Why wouldn't they be? It would be genuinely alarming if they weren't. In reality, it's just a standard Q&A document that any sensible company would have. My suspicion that it's a competitor exploiting the journalist to cause trouble is this paragraph: [One PR representative for a competing big tech company says they’re surprised by the document’s content. “No one in PR wants a doc like this to end up in public, but the revealing thing here is not how many difficult topics the TikTok team are dealing with, rather it’s the lack of basic information the company is willing to let its PR team use to answer simple questions,” they say.] Seriously? Of course, it's not meant to be a public document, but there's nothing particularly controversial about most of the content. https://lnkd.in/eUTR-Nur #PublicRelations #PR #Comms #CrisisComms #TikTok
