Spotify is now the exclusive home for WWE Podcasts (Photo by Chesnot/Getty Images)
Spotify is now the exclusive home for WWE Podcasts.
The Ringer, a Spotify Studio, and WWE will launch an exclusive audio network as part of a multi-year audio content partnership, the companies announced today in a joint statement. As part of the deal, The Ringer and WWE will also collaborate to develop new, original audio content exclusively for the Spotify platform and Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify. Partnership Kicks Off this Week at SummerSlam with Live Recordings from MGM Grand in Las Vegas.
According to the exclusively shared press release, “the Ringer will be expanding its existing wrestling coverage. The current feed for The Masked Man Show hosted by David Shoemaker and Kaz will rebrand to The Ringer Wrestling Show and will continue on that feed, alongside new programming from WWE personalities. Together, The Ringer and WWE will collaborate on new original podcast series, including a series from WWE personality Evan Mack, MackMania, and a narrative series produced by Bill Simmons. Utilizing Spotify Greenroom, hosts will be going live after every major WWE pay-per-view event with the final rooms becoming podcasts for The Ringer Wrestling Show.”
To kick off the partnership, The Ringer will be live in Las Vegas at the WWE’s biggest event of 2021, SummerSlam, which takes place this Saturday, August 21. This includes new episodes of The Ringer Wrestling Show with David Shoemaker, Evan Mack making his Ringer debut, and Spotify Greenroom live conversations.
Bill Simmons, Founder of The Ringer, expressed his excitement about collaborating with the WWE.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” Simmons said. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
Nick Khan, WWE President & Chief Revenue Officer, remarked that the WWE’s audio content now being available to Spotify listeners is a win-win for both companies and the fans as well.
(Photo by Ethan Miller/Getty Images)
“Bill and his team at The Ringer consistently find ways to create premium content that drives conversation and appeals to fans of sports, entertainment and pop culture,” Khan said. “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”
With The Ringer-WWE partnership, Spotify continues to deliver against its goal to become the world’s leading audio platform. Today, Spotify is the world’s most popular audio streaming subscription service with a community of more than 365 million Monthly Active Users and 165 million Premium Subscribers. With a presence in 178 markets and 2.9 million podcast titles, it has transformed the way people access and enjoy music and podcasts.
WWE has a substantial social reach with more than 1 billion social media followers across all platforms. After returning to live event touring in July, SummerSlam will take place from Allegiant Stadium in Las Vegas this Saturday, August 21, marking the first time the annual event has been held at an NFL stadium.
SummerSlam will stream live at 8 pm ET/5 pm PT exclusively on Peacock in the United States and on WWE Network everywhere else.
