Voice Marketing with Emily Binder

Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips

<p>Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.</p><ul><li>54% of clients: "I changed financ...

Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

<p>82% of consumers say they want to buy from brands with values that align with their own (<a href="https://www.retailbrew.com/stories/2022/04/28/majority-of-shoppers-want-br...

How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats

<p>Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience eng...

Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

<p>Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?</p><p><a href="https:/...

Crazy Expectations? The Reality of Podcasting (Wild Leverage)

<p>Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'success...

Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

<p>Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hea...

How to Make Your Content Memorable | (Top 5 Rebroadcast)

<p>Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads ...

Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

<p>We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but...

One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

<p><strong>January Top 5:</strong> Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most po...

Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)

<p>"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.</p><br><p><stro...

School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

<p>Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:</p><p>(0:19) Reason #<strong>1: Schools</strong> teach reading, not listening: Listen...

Listening: You Remember 1/8 of What's Said (Part 1 of 2)

<p>We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone fi...

How Long Should a Podcast Be? Half the Length You're Doing.

<p>The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30.&nbsp;Generally, listeners favor shorter episodes over longer ones. But only 15...

Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)

<p>What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade t...

How to Avoid Business Drama (Scope Creep & Tips )

<p>Peggy: “You never say thank you.” </p><p>Don Draper: “That’s what the money is for.” </p><p>Harmonious business relationships, let's go. Tips for consultants, advisors, and...

That .jpg is Ruining Your Social Media (267% Less Engagement)

<p>Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is abo...

New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack

<p>New <a href="https://youtu.be/2lusWTU4lEQ?feature=shared" rel="noopener noreferrer" target="_blank">video</a> with a deep review of the famous Shure SM7B mic (XLR) vs the c...

Why Marketing Costs You 3x Too Much (Missing One Thing)

<p>So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you ...

Don't Do Marketing, Be Marketable. (Threads dead, baby?)

<p>Watch <a href="https://youtu.be/AhsENmyK1Cg" rel="noopener noreferrer" target="_blank">this episode on YouTube.</a> Topics: </p><p>Threads burned bright for two weeks then ...

Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business

<p>Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date...

Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)

<p>Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from <a href="https://amzn.to/3KpL23y" rel="noopener noreferrer...

Why Startup MVPs and Vision Boards Don't Work

<p>Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.</p><br><p>Kevin Kelly's advice: <strong>"Prototype, don't plan"</strong> a...

Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)

<p>"The Law of Five" comes from motivational speaker&nbsp;Jim Rohn&nbsp;who said that&nbsp;we are the average of the five people we spend the most time with. This concept need...

Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters

<p>Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.</p><br><p>First, unleash the schmäh: how Arn...

AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law

<p>At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver o...

My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO

<p>Level up your ChatGPT game in minutes. Two <strong>free</strong>, easy tools: save time with generative AI.</p><br><p><a href="https://youtu.be/HE-XwN_qQ_c" rel="noopener n...

The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)

<p>If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out h...

Don't Bill Hourly (Back to the Black Box)

<p>The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry ...

Domination and Submission Everyday: Your Conversations Explained

<p>Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and ach...

Ford's $3.76 Billion Mistake. Don't Rush to Build.

<p>The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $...

Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend?

<p>Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ...

Top Three Lessons from The 22 Immutable Laws of Marketing

<p>Three of my favorite takeaways from <a href="https://amzn.to/3TTejXP" rel="noopener noreferrer" target="_blank">"The 22 Immutable Laws of Marketing" by Al Ries and Jack Tro...

What's Wrong with the Term "Female Founder"?

<p>Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still sa...

Charm Pricing: Why Over 60% of Prices End in the Number 9

<p>The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm ...

You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)

<p>When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory sugg...

Subscriptions for Success: Lessons from Uber One and Amazon Prime

<p>Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.</p><br><p>Let's talk about member...

Unlocking Success: The Power of Purpose in Your Business

<p>Research shows that companies with a clear sense of purpose outperform their competitors. </p><ol><li>A study by Harvard Business Review found that companies with a strong ...

Your Business Should Be a Black Box (99% True)

<p>Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why...

How to Find Your Ideal Audience and Align Your Business with Your Gifts

<p>Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:</p><ol><li>Find your audience - the key to successful co...

Marketing is about Perception, Not Product

<p>The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.</p><br><p>Mar...

A Framework for Negotiation: I FORESAW IT (Seth Freeman)

<p>Running you through a handy framework for any negotiation, the <a href="https://professorfreeman.com/i-foresaw-it-a-way-to-improve-your-preparations-for-negotiating/#:~:tex...

Four Types of Leverage in Your Business (Low-High)

<p>A simple definition of leverage: <em>To use something that you already have in order to achieve something new or better</em>. Digital businesses are unlimited (code, softwa...

An Approach Most Marketers Wouldn't Recommend (But I Do)

<p>Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on...

How to Become an Amazon Associate (Get Paid When You Share Products)

<p>Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, ...

4 Tips to Improve Your Voice with Vocalics

<p>Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use <strong>vocalics</stro...

Why Nora Accidentally Cashed Out Her 401(k)

<p>In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the...

News: Merchants Can Pass Credit Card Fees to Customers (Canada)

<p>The first credit card is generally considered to be the <strong>Diners Club Card</strong>, which started in <strong>1950</strong> in New York City. The card (it was just ca...

Tone of Voice Predicted Medical Malpractice Lawsuits

<p>Tone of <a href="https://bigthink.com/surprising-science/how-research-into-the-reasons-doctors-get-sued-can-explain-why-people-believe-in-quacks/" rel="noopener noreferrer"...

Positioning Your Product or Service Unlike Dating Profiles

You need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at ...

Quick and Dirty Audiogram Hack (iPhone + Spotify Tip)

<p>How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions.</p><br><p>Steps:</p><ol><li>On iPhone, start a screen...

Sell the Problem You Solve, Not the Product You Have

<p>"Sell the problem you solve, <a href="https://twitter.com/ninelabs/status/1556682110232133635" rel="noopener noreferrer" target="_blank">not the product you have." See twee...

The Fat Mirror at The Big Easy + Future Proof Festival

<p>If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it c...

How Long Should a Podcast Be?

<p>Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. <strong>Mini-podcasts</strong...

How to Turn Your Blog Post into a Mini-Podcast

<p>Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our lates...

Radio Shack Ad from 1991 - Why It's Optimistic for Inflation

<p>Here's a reason you should feel optimistic in regards to <strong>inflation</strong> over the long term: Inflation was at 8.58% in May 2022 (via <a href="https://ycharts.com...

Not Buying It Means You're Already Paying for It

<p>A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywis...

You Should Read Your Blog Aloud: Spoken Word Audio Up 40%

<p>Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time sp...

74% of Friendships Can End Over $500

<p>Friendship + money = problems. Watch my new <a href="https://youtu.be/5hh7BITmqyg" rel="noopener noreferrer" target="_blank">video with Brittney Castro, CFP: <strong>Don’t ...

Why You Get Fired

<p>What is the number one reason clients fire financial advisors? A lack of communication (<a href="https://twitter.com/emilybinder/status/1529838956183007234" rel="noopener n...

Always Show Your Hands - Body Language Tips for Video

<p>Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wi...

5 Tools and Process to Make Your Short Podcast or Flash Briefing

<p>Tools I use to make this mini pod (not sponsored):</p><p>1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Pu...

How to Have a 100% Success Rate in Online Dating: Voice Memos

This episode accidentally got recorded in mono. Oops. On with the show: We have 3,633 emojis available to us because we're trying so hard to inject meaning, tone, and body lan...

Your Perfect Elevator Pitch: Two Tips

Two tips to distill your product or service into a 30-second elevator pitch. Don't monologue! Find out why a shorter explanation is more effective than a long one when it come...

3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder

<p>In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In <a href="https://insights.som.yale.edu/in...

The 7-38-55 Rule for Better First Impressions

What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH mo...

The Perfect Length for a Podcast

What is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for a...

The Realist

The pessimist complains about the wind...<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferr...

From the Pampers to the Depends: How to Build a Successful Brand Longterm

Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely...

Don't Beware the Ides of March or a 12% YTD Market Drop

Today is day 50 of the trading year 2022. Here's the real history behind the Ides of March (March 15). <a href="https://twitter.com/RyanDetrick/status/1503543407288987652" rel...

I Love Gen X Men - Spotify for Podcasters DEEP Data

Spotify for Podcasters offers unprecedented insights into who's listening to your show. Find out you audience's age, gender, location, and music preferences. Here's what I lea...

46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips

I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's ...

Two Frogs Drowning in Milk (Fable from The Slight Edge)

What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The seco...

An Audio-Native Future: You Need Sonic Branding (Announcement!)

In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today.&nbs...

Evidence Driven Marketing with Logos (Part 3 of 3)

A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered <a href="https://open.spotify.com/episode/5ISzW15ezmBtjf2OLKCP...

Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3)

<p>People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust...

5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the fi...

You Hear Faster Than You See: Why You Need Sonic Branding

Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a ...

Spinach in My Teeth + Tips for Your Podcast Trailer

If you see something, say something. :) Watch my <a href="https://youtu.be/sB3d-KllUP0" rel="noopener noreferrer" target="_blank">Shure SM7B podcast microphone setup review VI...

Trailer

In under five minutes twice a week, this show will give you insights, news, and tips on&nbsp;marketing, communication, voice, and more. If it affects your business or your dig...

Mistakes

Check out Louise Hay's famous <a href="https://open.spotify.com/episode/2ShYjv48r1WRcb6VB6gRA5?si=E2ieVsfbS9mUCwkzT-rIFA" rel="noopener noreferrer" target="_blank">morning med...

Why You Need Nonviolent Communication

<p>You will get a lot out of <a href="https://amzn.to/3ewHkEX" rel="noopener noreferrer" target="_blank"><em>Nonviolent Communication</em></a> both personally and professional...

All Marketing is Branding, PR, or Direct Response. Plus Your Spotify Wrapped

You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedul...

How to Download Videos from YouTube for Instagram

If you subscribe to YouTube Premium, you can download YouTube videos and easily post them to Instagram, Twitter, LinkedIn, Facebook, etc. Plus, hear a few insights from your l...

Better First Impressions - LinkedIn's New Voice Feature: Pronunciation

LinkedIn now offers a voice feature where users can record themselves pronouncing their names. It shows up as a speaker icon next to your name on your profile. This will help ...

Dating App Hinge's Voice Prompts and Voice Notes

We open with a voice memo / voice note that my friend Heidi Mackay sent me about two new features in popular <a href="https://mashable.com/article/hinge-voice-prompts-voice-no...

Be Different! Asset-Map's Sonic Branding

I'm inspired today by my friend, Asset-Map CEO Adam Holt's totally unique idea for unique sonic branding and I bet you'll get inspired too. Their Alexa Skill will launch in De...

How to Know if Your Marketing is Working

How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of bra...

3 Tips to Double Your YouTube CTR

Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See <a href="https://twitter.com/emilybinder/status/1462917503005384715" rel="noopener...

Six Best Free Marketing Tools

These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. P...

Amazon Prime: "An IQ Over 80 and a Credit Card"

About&nbsp;75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote.&nbsp;If&nbsp;you&nbsp;ha...

Who Has 1400% Higher Customer Lifetime Value (LTV)

<p>Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Aca...

How to Get More Listens to Your Podcast with Your Email Signature

Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your...

They Have to Know You to Like You to Trust You

My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from <a href="https://www.linkedin.com/in/mary-kate-gulick-3886454/" rel="noopener noref...

TikTok for Podcasts, Where Ya At?

<p>The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (se...

4 Billion Extra Emails Sent This Month: Social Capital

Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 o...

Billie Eilish and Alexa - Brands Monetizing Voice

<p>Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out <a href="https://billieeilish.lnk.to/...

You Have No Excuse in 2021

<p>The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term....

But We've Always Done It This Way

You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. W...

Amazon Building Live Audio Streaming Business on Alexa

Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio...

Content Marketing Costs 62% Less than Outbound

<p>Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See <a href="https://twitter.com/emilybinder/status/14...